Archive for March, 2011

Why Inflatable Interiors Won’t last

Published by Nadeem Muaddi on March 31st, 2011

Last month, we scoffed at the Rinspeed Bamboo for its bizarre use of inflatable upholstery. After all, there’s only so much you can do to repair a cigarette burn in an inflatable seat cushion. But there’s another downside to inflatable upholstery that we somehow forgot to mention: it’s not safe.

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A Shop Owner’s Worst Nightmare

Published by Nadeem Muaddi on March 30th, 2011

E&P Upholstery & Body Shop of Memphis, Tennessee was the target of arson this weekend, when a lowlife intentionally set fire to 12 vehicles in the shop’s parking lot.

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Enduratex Takes Faux Leather to a New Level

Published by Naseem Muaddi on March 27th, 2011

Enduratex recently launched a new line of leather simulated vinyl called Gran Reserva.  This faux leather is comparable to Ultraleather, but at roughly $30 per yard, it sells for less than half.

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Track Cars That You’ve Worked On

Published by Nadeem Muaddi on March 25th, 2011

Like artists who keep track of who owns their works and where they’re displayed, auto trimmers can now trace the whereabouts of vehicles that they’ve worked on and get in touch with current owners. Check My Ride, a new social networking site, provides the service free of charge. All you need is the car’s Vehicle Identification Number (VIN).

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51 Interiors Vie for Ward’s 10 Best

Published by Nadeem Muaddi on March 24th, 2011

As if you need another reason to register for the Ward’s Auto Interiors Conference, it’s being reported that a record 51 vehicles will be vying for a place in the event’s annual “Ward’s 10 Best Interiors” competition. Given market trends, it’s not surprising that many of those competing are small cars – like the Fiat 500, Ford Focus and Chevy Cruze.

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Brabus iBusiness: an iPad on Wheels

Published by Nadeem Muaddi on March 23rd, 2011

At the risk of sounding like a hipster snob, I’m obsessed with Apple products. I own an iPod, iPhone, Macbook Pro and am seriously considering the iPad 2. So, I suppose, it’s not all that strange that I’m obsessed with the new Brabus iBusiness 2.0 – an Apple-powered luxury office on wheels.

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Leather Interiors: Rolls-Royce Style

Published by Nadeem Muaddi on March 22nd, 2011

Want to sit inside something outrageous? Check out the Rolls-Royce Phantom – which I recently had the opportunity to test drive. According to the company rep who handed me the keys, the luxurious sedan features a cashmere-blend headliner and is trimmed in 15 to 18 hides of Bavarian bull (Rolls-Royce doesn’t use cow hide because female cattle are prone to getting stretch marks during pregnancy). But that’s just the tip of the iceberg…

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The Problem With DIY Upholstery

Published by Nadeem Muaddi on March 20th, 2011

Ever have a customer come to your shop with a project that he first tried to do himself, only to wind up butchering it instead? It’s usually pretty funny. More often than not, the materials are subpar, the craftsmanship is shoddy and the mistakes are amateur – all, of course, for good reason.

While there certainly is no shame in trying, I’ve always wondered what it is about auto upholstery that makes some people think that any dimwit can do it. The answer, of course, is DIY articles, books and videos that downplay the skills and artistry of the craft.

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Weekend Reading: “How Americans Came to Have Cup Holders”

Published by Nadeem Muaddi on March 19th, 2011

In 2004, Slate published an article titled “Drink Me: How Americans Came to Have Cup Holders in Their Cars.” Though the article is seven years old, it still makes a great read – especially if you geek out on the history of cars as much as I do. But even if you don’t, it’s chock full of interesting tidbits that you can use to impress customers. For instance, did you know that part of the reason why Americans began switching to automatic transmissions is because they needed a free hand to hold drinks while driving?

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Offer Customers the Ability to Design a Custom Steering Wheel

Published by Naseem Muaddi on March 18th, 2011

If you haven’t heard of CON2R, you’re probably not alone.  But with its free online custom steering wheel design app, it’ll soon be a known name in the automobile accessories market.

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