Enduratex Takes Faux Leather to a New Level

Published by Naseem Muaddi on March 27th, 2011

Enduratex recently launched a new line of leather simulated vinyl called Gran Reserva.  This faux leather is comparable to Ultraleather, but at roughly $30 per yard, it sells for less than half.

Not only does Gran Reserva have the soft grain and indistinguishable touch of genuine leather, but it’s even backed with a simulated suede microfiber.  Trim shops will appreciate this, because vinyl tends to adhere to panels much better when it’s cloth-backed. Best of all, it also has great stretch – which will allow you to cover even the most contoured surfaces. Gran Reserva measures 54” wide and is available in twelve color options.

I predict that Enduratex’s Gran Reserva will dethrone Ultraleather as the new king of leather simulation.  Don’t believe me?  Contact The Miami Corporation for a sample card and see for yourself.

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2 Responses

  1. Our supplier just brought in the sample books yesterday. Looks really good and the variety of colors is great. Can’t wait to use it.

  2. Nadeem Muaddi says:

    Hi Colleen. That’s great to hear! Please let us know how your first job with Enduratex turns out. Also, we received your comment about seminars/conferences in Canada or on the West Coast. We’ll definitely look into that for you and follow up. Thanks again!

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