• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Forum
  • Design Studio
  • Upholstery Jobs
  • Newsletter
  • Sponsors

The Hog Ring

Auto Upholstery Community

  • Facebook
  • Instagram
  • Twitter

The World’s Most Expensive Car Interior

February 11, 2012 By Nadeem

Apparently Ueli Anliker has never heard the saying: “Less is more”. The flamboyant Swiss entrepreneur recently completed the customization of his Mercedes-Benz McLaren SLR. Encrusted in gold and rubies – it features the world’s most expensive (and, probably, gaudiest) interior.

According to The Sun, Anliker’s “Red Gold Dream” (that’s what he calls it) features a gold-trimmed interior, jewel-encrusted indicators, golden steering wheel and a ruby-covered gear stick.

Overkill? There’s more…

The Benz is painted in 25 layers of red paint mixed with gold dust; features 24-carat gold wheels, headlights and door sills; and is decorated with over 600 rubies. The paint alone took 35 men and 30,000 hours to complete.

The Benz – which Top Gear says could “burn a hole through your eyes and into your nightmares” – is not for sale. However, Anliker is willing to entertain offers of $11 million or more.

Let The Hog Ring know if you buy Anliker’s car – we’d love to feature you in our “Hall of Shame” category…

Filed Under: Archive, Upholstery Showcase Tagged With: Auto Trim, Auto Upholstery, Car Interior, Mercedes-Benz McLaren SLR, Red Gold Dream, Ueli Anliker

Reader Interactions

Comments

  1. Moyin says

    November 25, 2020 at 3:25 pm

    YALL that car is dope

  2. ilikepotato says

    May 3, 2022 at 7:44 pm

    THAT CAR LOOKS LIKE YOUR UGLY MOM

  3. Bobzy leo says

    January 9, 2023 at 2:43 pm

    This is d best design interior I’ve ever seen

Primary Sidebar

THR Sponsors

NC Sewing Machines
Miami Corporation - Right Rail Ad 3
  • Keyston Bros
  • Hyde Leather
  • MasterTech Expo 2026
  • Albright's Supply
  • Douglass Interior Products
  • OEM+ Banner Ad - The Hog Ring

THR Favorites

Auto Upholstery - The Hog Ring - JNG Creations

Shop Profile: JNG Creations

It’s no secret that there’s a lack of … [more] about Shop Profile: JNG Creations

Auto Upholstery - The Hog Ring - RPUI

Talking Shop: Restoration Parts Unlimited

Surely, every auto upholstery professional … [more] about Talking Shop: Restoration Parts Unlimited

Auto Upholstery - The Hog Ring - Fisher Auto Trim, Glass and Upholstery

Instead of Art, Let’s Make Some Money!

My name is Marc Fisher, owner of Auto Trim by … [more] about Instead of Art, Let’s Make Some Money!

Why Are Detroit Books So Hard to Find?

One of the questions that we often hear auto … [more] about Why Are Detroit Books So Hard to Find?

Watch Tim Amanns Build a Console

Take a behind-the-scenes look at how hot rod … [more] about Watch Tim Amanns Build a Console

The Hog Ring - This Shop Launched a 4-Day Work Week

This Shop Launched a 4-Day Work Week

Advanced RV recently took part in an … [more] about This Shop Launched a 4-Day Work Week

Categories

Footer

Recent Articles

  • Keyston Bros Drops 10 New Carbon Fiber Vinyl Colors and They Pop
  • Trimmer Michael Andrew Piccolo Dies at 67
  • 2026 SEMA Show Registration Opens May 4
  • Nexus Fastening Co. Introduces Solid Gold Hog Rings for Luxury Cars
  • Everything We Covered in March 2026

Recent Comments

  • Edward Munday on Hidden Mouse Nest? How to Charge for the Extra Dirty Work
  • Jack on Keyston Bros. Acquires DLT Corporation
  • Brodie Smith on Aston Martin Just Introduced a New Convertible DB12
  • THE CAPTAIN on 6 Tips for Turning Callers into Customers
  • Dmei on Star Wars Seat Covers are ‘So Wizard’

Advertise With Us!

We're always looking for companies to collaborate with. Watch this short video about the benefits of sponsorship and then email us to say hi.

Copyright © 2026 · Magazine Pro On Genesis Framework · WordPress · Log in