• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Forum
  • Design Studio
  • Upholstery Jobs
  • Newsletter
  • Sponsors

The Hog Ring

Auto Upholstery Community

  • Facebook
  • Instagram
  • Twitter

The World’s Most Expensive Car Interior

February 11, 2012 By Nadeem

Apparently Ueli Anliker has never heard the saying: “Less is more”. The flamboyant Swiss entrepreneur recently completed the customization of his Mercedes-Benz McLaren SLR. Encrusted in gold and rubies – it features the world’s most expensive (and, probably, gaudiest) interior.

According to The Sun, Anliker’s “Red Gold Dream” (that’s what he calls it) features a gold-trimmed interior, jewel-encrusted indicators, golden steering wheel and a ruby-covered gear stick.

Overkill? There’s more…

The Benz is painted in 25 layers of red paint mixed with gold dust; features 24-carat gold wheels, headlights and door sills; and is decorated with over 600 rubies. The paint alone took 35 men and 30,000 hours to complete.

The Benz – which Top Gear says could “burn a hole through your eyes and into your nightmares” – is not for sale. However, Anliker is willing to entertain offers of $11 million or more.

Let The Hog Ring know if you buy Anliker’s car – we’d love to feature you in our “Hall of Shame” category…

Filed Under: Archive, Upholstery Showcase Tagged With: Auto Trim, Auto Upholstery, Car Interior, Mercedes-Benz McLaren SLR, Red Gold Dream, Ueli Anliker

Reader Interactions

Comments

  1. Moyin says

    November 25, 2020 at 3:25 pm

    YALL that car is dope

  2. ilikepotato says

    May 3, 2022 at 7:44 pm

    THAT CAR LOOKS LIKE YOUR UGLY MOM

  3. Bobzy leo says

    January 9, 2023 at 2:43 pm

    This is d best design interior I’ve ever seen

Primary Sidebar

THR Sponsors

NC Sewing Machines
Miami Corporation - Right Rail Ad 3
  • OEM+ Banner Ad - The Hog Ring
  • Douglass Interior Products
  • Hyde Leather
  • Albright's Supply
  • Keyston Bros

THR Favorites

The Hog Ring - Lancia Orca steering wheel

10 Crazy Steering Wheels We Want to Wrap

So you think you're good at wrapping steering … [more] about 10 Crazy Steering Wheels We Want to Wrap

Auto Upholstery - The Hog Ring - Racing Seat Design Studio

Design Studio: Racing Style Bucket Seats

Once strictly a product of the aftermarket, … [more] about Design Studio: Racing Style Bucket Seats

Why Bentley Trimmers Use a Fork to Wrap Steering Wheels

Why Bentley Trimmers Use Forks to Wrap Steering Wheels

Bentley Motors equips its auto trimmers with … [more] about Why Bentley Trimmers Use Forks to Wrap Steering Wheels

The Hog Ring - Your Steering Wheel is Dirtier than a Toilet

Your Steering Wheel is Dirtier than a Toilet

The average steering wheel is four times … [more] about Your Steering Wheel is Dirtier than a Toilet

The Hog Ring - 8 ways to make your trim shop more professional

8 Ways to Make Your Shop Professional

Auto upholstery shops that look and act … [more] about 8 Ways to Make Your Shop Professional

Auto Upholstery - The Hog Ring - Customs by Vos

Shop Profile: Customs By Vos

At just 32 years old, Dave Vos has already … [more] about Shop Profile: Customs By Vos

Categories

Footer

Recent Articles

  • Auto Interior Manufacturer Expands Alabama Operation, Signals More Jobs
  • Hydes Leather Introduces Their 3D Mesh Spacer Fabric
  • Choosing the Right Grommet for Long Lasting Performance
  • Chinese Automaker Patents Slide Out Toilet for Drivers Who Can’t Hold It
  • The Foam and Adhesives Industry’s Biggest Event Returns in June

Recent Comments

  • Edward Munday on Hidden Mouse Nest? How to Charge for the Extra Dirty Work
  • Jack on Keyston Bros. Acquires DLT Corporation
  • Brodie Smith on Aston Martin Just Introduced a New Convertible DB12
  • THE CAPTAIN on 6 Tips for Turning Callers into Customers
  • Dmei on Star Wars Seat Covers are ‘So Wizard’

Advertise With Us!

We're always looking for companies to collaborate with. Watch this short video about the benefits of sponsorship and then email us to say hi.

Copyright © 2026 · Magazine Pro On Genesis Framework · WordPress · Log in