• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Forum
  • Design Studio
  • Upholstery Jobs
  • Newsletter
  • Sponsors

The Hog Ring

Auto Upholstery Community

  • Facebook
  • Instagram
  • Twitter

The World’s Most Expensive Car Interior

February 11, 2012 By Nadeem

Apparently Ueli Anliker has never heard the saying: “Less is more”. The flamboyant Swiss entrepreneur recently completed the customization of his Mercedes-Benz McLaren SLR. Encrusted in gold and rubies – it features the world’s most expensive (and, probably, gaudiest) interior.

According to The Sun, Anliker’s “Red Gold Dream” (that’s what he calls it) features a gold-trimmed interior, jewel-encrusted indicators, golden steering wheel and a ruby-covered gear stick.

Overkill? There’s more…

The Benz is painted in 25 layers of red paint mixed with gold dust; features 24-carat gold wheels, headlights and door sills; and is decorated with over 600 rubies. The paint alone took 35 men and 30,000 hours to complete.

The Benz – which Top Gear says could “burn a hole through your eyes and into your nightmares” – is not for sale. However, Anliker is willing to entertain offers of $11 million or more.

Let The Hog Ring know if you buy Anliker’s car – we’d love to feature you in our “Hall of Shame” category…

Filed Under: Archive, Upholstery Showcase Tagged With: Auto Trim, Auto Upholstery, Car Interior, Mercedes-Benz McLaren SLR, Red Gold Dream, Ueli Anliker

Reader Interactions

Comments

  1. Moyin says

    November 25, 2020 at 3:25 pm

    YALL that car is dope

  2. ilikepotato says

    May 3, 2022 at 7:44 pm

    THAT CAR LOOKS LIKE YOUR UGLY MOM

  3. Bobzy leo says

    January 9, 2023 at 2:43 pm

    This is d best design interior I’ve ever seen

Primary Sidebar

THR Sponsors

NC Sewing Machines
Miami Corporation - Right Rail Ad 3
  • Douglass Interior Products
  • Keyston Bros
  • MasterTech Expo 2026
  • Hyde Leather
  • OEM+ Banner Ad - The Hog Ring
  • Albright's Supply

THR Favorites

Auto Upholstery - The Hog Ring - Seat Airbag

Should We Not Resew Backseats Either?

Seat airbags have complicated the work of … [more] about Should We Not Resew Backseats Either?

Save Big on Stainless Steel Cup Holders

Nothing sets off a hot rod’s interior quite … [more] about Save Big on Stainless Steel Cup Holders

Auto Upholstery - The Hog Ring - 1974 Lamborghini Espada

Lambo Stitching with Brent Parker 2

Earlier this month, Brent Parker of Brent … [more] about Lambo Stitching with Brent Parker 2

Then vs Now: Rolls-Royce’s Leather Shop

Rolls-Royce Motor Cars is renowned for its … [more] about Then vs Now: Rolls-Royce’s Leather Shop

Is Auto Upholstery Under-Appreciated?

How often does this happen to you? A customer … [more] about Is Auto Upholstery Under-Appreciated?

Auto Upholstery - The Hog Ring - Gottfried Upholstery - Dragon Scale Pleats

Gottfried’s 3D Dragon Scale Pleats

Since Vilner introduced dragon scale pleats … [more] about Gottfried’s 3D Dragon Scale Pleats

Categories

Footer

Recent Articles

  • Keyston Bros Drops 10 New Carbon Fiber Vinyl Colors and They Pop
  • Trimmer Michael Andrew Piccolo Dies at 67
  • 2026 SEMA Show Registration Opens May 4
  • Nexus Fastening Co. Introduces Solid Gold Hog Rings for Luxury Cars
  • Everything We Covered in March 2026

Recent Comments

  • Edward Munday on Hidden Mouse Nest? How to Charge for the Extra Dirty Work
  • Jack on Keyston Bros. Acquires DLT Corporation
  • Brodie Smith on Aston Martin Just Introduced a New Convertible DB12
  • THE CAPTAIN on 6 Tips for Turning Callers into Customers
  • Dmei on Star Wars Seat Covers are ‘So Wizard’

Advertise With Us!

We're always looking for companies to collaborate with. Watch this short video about the benefits of sponsorship and then email us to say hi.

Copyright © 2026 · Magazine Pro On Genesis Framework · WordPress · Log in