• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Forum
  • Design Studio
  • Upholstery Jobs
  • Newsletter
  • Sponsors

The Hog Ring

Auto Upholstery Community

  • Facebook
  • Instagram
  • Twitter

Ford Designer Hints at Bespoke Program

December 3, 2012 By Nadeem Muaddi

According to Anthony Prozzi, senior interior designer of  the 2013 Fusion, Ford will one day launch a bespoke program for affordable cars – revolutionizing the way they design car interiors.

“There is no reason that you should have to compromise on design or sacrifice anything, even in a car with a starting price in the low 20s,” Prozzi said during an interview Thursday at The Dallas Morning News. […]

Simply put, he says, style sells.

“Consumers today expect functionality and quality, but also style and a sense of ‘premium’ that usually comes with a designer label — and all with an attainable price tag,” he said.

And Prozzi thinks this is a trend with long legs.

Ten or 20 years from now, some mainstream automakers will offer customized interiors in their moderately priced vehicles similar to those in extremely expensive cars today, he said.

“There should be no compromises whatsoever,” Prozzi said. “Ford will become a highly specialized consumer-product group.” [more]

With so many drivers clamoring for better car interiors, it’s not surprising to hear that an automaker is interested in launching a bespoke program for affordable cars. However, it is ironic that the news is coming from Ford.

After all, much of Ford‘s success can be attributed to the fact that it was the first automaker to perfect mass production. Prior to Henry Ford’s introduction of assembly line techniques to the auto industry, all cars were custom and hand-built.

No doubt, Ford‘s interest in custom interiors is a definitive sign of the changing times. Car interiors finally matter and that’s not going to change.

Case closed.

Filed Under: Archive, Industry Trends & Reports Tagged With: 2013 Ford Fusion, Auto Trim, Auto Upholstery, Car Interior, Ford Motor Company

Primary Sidebar

anal porno bangbros rus porno yaşlı porno konulu porno olgun porno porno izle sarışın porno bakire sex 69 porno

THR Sponsors

NC Sewing Machines
Miami Corporation - Right Rail Ad 3
  • Albright's Supply
  • Leather Craft
  • Hyde Leather
  • OEM+ Banner Ad - The Hog Ring
  • Keyston Bros
  • Douglass Interior Products

THR Favorites

Why Bentley Trimmers Use a Fork to Wrap Steering Wheels

Why Bentley Trimmers Use Forks to Wrap Steering Wheels

Bentley Motors equips its auto trimmers with … [more] about Why Bentley Trimmers Use Forks to Wrap Steering Wheels

The Hog Ring - How to Upholster a Steering Wheel

This is How to Upholster a Steering Wheel

Want to learn how to upholster a steering … [more] about This is How to Upholster a Steering Wheel

The Hog Ring - Meet David Price of d-class automotive interiors

Meet David Price of d:class automotive

David Price launched d:class automotive … [more] about Meet David Price of d:class automotive

The Hog Ring - Meet Shane Lile of Sewn Tight Upholstery

Meet Shane Lile of Sewn Tight Custom Interiors

Shane Lile, owner and operator of Sewn Tight … [more] about Meet Shane Lile of Sewn Tight Custom Interiors

Why I Build Miniature Car Seats

For the past few years, I’ve been … [more] about Why I Build Miniature Car Seats

Auto Upholstery - The Hog Ring - How To Mold Automotive Leather

Pro Tip: How to Mold Automotive Leather

Interested in learning how to wrap virtually … [more] about Pro Tip: How to Mold Automotive Leather

Categories

Footer

Recent Articles

  • Meet Hyphyn: The Biodegradable Vinyl Changing the Game for Trimmers
  • 108 Years of Classic Cars and Upholstery: Who Will Take Over Swales Styleline?
  • Pangea Turns Leftover Auto Leather Into Opportunity for Detroit Veterans
  • Trimmer Edward Krasnowski Dies at 65
  • Registration for MasterTech Expo 2026 is Officially Open!

Recent Comments

  • Edward Munday on Hidden Mouse Nest? How to Charge for the Extra Dirty Work
  • Jack on Keyston Bros. Acquires DLT Corporation
  • Brodie Smith on Aston Martin Just Introduced a New Convertible DB12
  • THE CAPTAIN on 6 Tips for Turning Callers into Customers
  • Dmei on Star Wars Seat Covers are ‘So Wizard’

Advertise With Us!

We're always looking for companies to collaborate with. Watch this short video about the benefits of sponsorship and then email us to say hi.

Copyright © 2025 · Magazine Pro On Genesis Framework · WordPress · Log in