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Author Topic: My name is Joe and Im here to steal your business :-)
JPM-
Coachworks
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JPM Coachworks
Post My name is Joe and Im here to steal your business :-)
on: July 15, 2012, 19:41
Quote

At least that's what it feels like i'm saying any time I talk with another upholstery guy. It's good to see a forum that encourages people of this trade to come together and share ideas. I had an employee once that would always caution me of hiring others, saying they'll just steal my ideas and my customers in the end. It makes you feel like you're conversing with the enemy just talking to another shop about what thread they use, like everyone is out to get you. I'm glad to see that there are still people just happy to share their knowledge out of good will.

I figured I would take the time to introduce myself since I just recently joined the forum. My name is Joe and I run JPM Coachworks with my good friend Alex. Reading through this forum, it seems I'm sort of an odd man out as I've never studied upholstery, taken an apprenticeship, or had any formal training. I've learned everything I know by simply taking things apart and studying how it's put together. I taught myself to sew on my mother's 1970 Singer Golden Stitch home sewing machine. That was 2006, I was an IT guy back then and only did things like this as a hobby to make some extra spending money.

I quit my day job and took a chance at this in January of 2007. I had purchased a cheap Chinese industrial sewing machine off ebay for a few hundred dollars and convinced a body shop to hire me part time and give me a place to work while I started the business. The body shop gave me odd jobs so I didn't starve while I gained customers of my own. I was also given a storage closet to have my office in. I had my sewing machine, stool, and small table in about 60 square feet of space that I had to share with a storage cabinet for the body shop.

It was pretty difficult at first. I thought about quitting plenty of times and looked for other jobs at least once a year. I tried my best to learn all I could from others although my best teachers ended up being How It's Made and other TV programs. I gained a business partner early on to help with starting everything up (organizationally and not financially as we were both broke). Our common interest in cars fueled our passion for the trade and we learned what we needed to by helping each other out along the way.

It's definitely not easy when you don't have someone to show you the ropes or to say what goes where, or even what certain tools are called. The hardest thing to figure out was how to make a steering wheel. The rest was self explanatory but required lots of practice.

Anyway, I'm glad to be part of the community and that I am able to keep the skill alive. Here are a few pictures of some recent work I've done. I wouldn't dare post pictures of my early work :-)

2012 Hyundai Veloster for SEMA

Steering Wheel (Alcantara w/Leather):
Image

Image

Redesigned Front Seat (Alcantara w/Leather):
Image

1998 Lamborghini Diablo Roadster:

Image

Image

Audi S3 Steering Wheel in Alcantara:

Image

Thanks for looking. Feel free to check us out on facebook as well: facebook.com/jpmcoachworks

-Joe

working-
class
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working class
Post Re: My name is Joe and Im here to steal your business :-)
on: July 15, 2012, 19:52
Quote

Joe, welcome. I too am self taught. My family did a lot of hand tooled leather work when I was young. I was around upholstery, but too young to learn a lot.

I'd love to see some under construction shots with any narrative you're willing to include. Your work is outstanding!

Naseem-
Muaddi
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Naseem Muaddi
Post Re: My name is Joe and Im here to steal your business :-)
on: July 15, 2012, 20:22
Quote

You've come a long way in a very short period of time Joe. By the look of your work, I would have thought you were in the trade for decades. I can't imagine how difficult if must have been to learn this craft without a teacher. I was fortunate to be born into the trade having my father, five uncles and three brothers all do it. Hearing how you learned makes me appreciate how fortunate I was.

We're glad to have you as part of The Hog Ring. Thanks for joining!

Adam
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Adam
Post Re: My name is Joe and Im here to steal your business :-)
on: July 15, 2012, 20:25
Quote

+1 for what working class just stated!

and look, 5 years ago you didn't think you were going to even make it in this industry! (that how im feeling right now with only 3 yrs of business under my belt)
Thats quite a jump from almost quitting straight to SEMA!! Love the work, keep it up and feel free to post most pictures as to they are all inspirational!

Nadeem-
Muaddi
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Posts: 493
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Post Re: My name is Joe and Im here to steal your business :-)
on: July 15, 2012, 21:54
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Hi Joe, welcome to The Hog Ring! Your work is mighty impressive - we're glad to have you join our community!

Your story is an interesting one. Learning without any formal training must have been a difficult challenge, but it looks like you came out on top. If you're interested in reading how other trimmers got their start, check out: "How Did you Learn Auto Upholstery?" http://tinyurl.com/7dsvjyp

I appreciate your sarcastic remark about "stealing business". For years, the fear of sharing knowledge and advice has plagued our industry - and, in my opinion, held us back.

The Hog Ring was started so that we could break that barrier and grow as a community.

Besides, you're in Georgia, Adam is in Ohio, Working Class is in Washington and we're in Pennsylvania. We couldn't compete if we tried :)

... all hail the power of the Internet!

working-
class
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working class
Post Re: My name is Joe and Im here to steal your business :-)
on: July 15, 2012, 22:11
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I would share info and help out anyone that wasn't a complete a-hole in the industry. Even if they were across the street.

tinabanana
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Posts: 461
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tinabanana
Post Re: My name is Joe and Im here to steal your business :-)
on: July 15, 2012, 22:27
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Your work looks amazing, its very encouraging to see that its pssible to teach yourself in just a few years to do work at that level. Im hoping to quit my job in a few weeks and get started. Ill look forward to seeiing more of yyour work

JPM-
Coachworks
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JPM Coachworks
Post Re: My name is Joe and Im here to steal your business :-)
on: July 15, 2012, 23:12
Quote

Thank you all for the welcome.

Nadeem, in todays times, my location is irrelevant. I probably have had more customers from Pennsylvania than I have had from Georgia. In fact, I can count on one hand how many local cars I've had in my shop since I started. The internet has allowed me to break traditional boundaries and garner customers from all over the world. The Diablo came from Indiana, the Veloster was from California. I have a customer driving down from Canada in about a month. It's all about how you align your business model.

Now, I have to say that my overall business is very different from most here. I only do about four or five full interiors a year where the car is in front of me. The bulk of my business is from interior accessories that I sell to specific car communities. Shift boots, brake boots, elbow pads, steering wheels, etc. It's the small items that keep me going and allow me to have customers from all over.

The larger dividing line between us would probably be the cars we work on versus the distance. I don't work on older cars. Hot rods, street rods, vintage muscle, and classics are not my specialty. I don't do repairs, headliners, boats, or work with vinyl. There are so many talented artists and craftsman that cover those fields that it's so hard to break into the business going after the same customers. The key for my success was to find a niche that had not been explored or, not thoroughly anyway.

I stick with new cars. Owners that have just purchased their vehicles and just want to accessorize them so they don't blend into the crowd. The guy that just wants a small touch here or there so his car is unique. I tend to snag a larger project here and there through those customers. I also specialize in Alcantara which is what draws some of the high end cars my way. Focusing my skills in this niche has allowed me to progress faster than someone that might be learning everything from tuck and roll to modern day styles.

Working-class, I'd love to show some progress shots but most things are packed up and shipped out before I even have a chance to realize it has left. I'll definitely post up some progress shots on the next full interior build we do.

Adam
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Adam
Post Re: My name is Joe and Im here to steal your business :-)
on: July 16, 2012, 12:35
Quote

How long does it takefor you to do an estimateon some of these cars? Do you charge for estimates? Sometimes i feel myself waisting close to 2days one 1 and the customer freaks when i tell him a price

JPM-
Coachworks
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JPM Coachworks
Post Re: My name is Joe and Im here to steal your business :-)
on: July 16, 2012, 13:48
Quote

Quote from Adam on July 16, 2012, 12:35
How long does it takefor you to do an estimateon some of these cars? Do you charge for estimates? Sometimes i feel myself waisting close to 2days one 1 and the customer freaks when i tell him a price

Usually a few hours to crank one out. It depends on how much needs to get done. Some items always take about the same amount of time no matter what car they're in. For instance, the seats in a Hyundai are probably not that different than the seats in a new Subaru and so on. I just take a base price and add on what I think it would take for me to do any custom adjustments if needed. Also, if any materials change, it's easy to figure a change for that.

I don't charge for estimates as most customers typically just want a ballpark figure. That's enough for them to decide whether or not they can afford to do what they're after. If they keep talking, we go down to particulars and I don't mind taking extra time as I've probably earned the job by that point.

I do charge for scheduling in a project though. Since I run a fairly small business, if someone cancelled a larger project on me, it would just throw a wrench in the works. If a customer wants to bring a car in, I charge him a fee for the time slot. The fee gets put towards the final job price once the work is done. If he backs out though, he loses the money. I started doing that after a supposedly reputable customer promised me a rather large job causing me to clear out my schedule. In the end, he was just a big talker and I ended up with dead time that I needed to fill quickly.

Steve@Edge-
Automotive
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Steve@EdgeAutomotive
Post Re: My name is Joe and Im here to steal your business :-)
on: July 16, 2012, 20:17
Quote

Hi Joe, welcome to the forum! I'm like you and don't really work on the older cars. I'm based in the UK and work on the newer cars. Although we don't get many hotrods here in the uk!

In the following picture, that doesn't happen to be an A pillar gauge pod for a supra does it? I've got one in at the minute and its very similar!

Also, when it comes to your Alcantara wheels, do you back the Alcantara with anything?

Quote from JPM Coachworks on July 15, 2012, 19:41

Image

-Joe

JPM-
Coachworks
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JPM Coachworks
Post Re: My name is Joe and Im here to steal your business :-)
on: July 16, 2012, 21:44
Quote

Quote from Steve@EdgeAutomotive on July 16, 2012, 20:17
Hi Joe, welcome to the forum! I'm like you and don't really work on the older cars. I'm based in the UK and work on the newer cars. Although we don't get many hotrods here in the uk!

In the following picture, that doesn't happen to be an A pillar gauge pod for a supra does it? I've got one in at the minute and its very similar!

Also, when it comes to your Alcantara wheels, do you back the Alcantara with anything?

Thanks Steve. That is a pillar pod for a Nissan 240SX I believe. They all pretty much look the same though.

As for the wheels, there is a backing to them but I cannot share what it is. The Pannel Alcantara by itself is too thin and would simply rip apart when stitching it together and cause a lot of wrinkles in the process. I guess you could say part of the secret to a wrinkle free Alcantara wheel is the backing. It took me a long time to find out what works best and it is one of the few things I'm reluctant to share so please pardon the lack of details.

Image

Image

Steve@Edge-
Automotive
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Steve@EdgeAutomotive
Post Re: My name is Joe and Im here to steal your business :-)
on: July 16, 2012, 22:29
Quote

Thats fair enough Joe, I have found something also which I think works pretty well I've just not had the chance to use it yet!

Steve

JPM-
Coachworks
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JPM Coachworks
Post Re: My name is Joe and Im here to steal your business :-)
on: July 16, 2012, 23:09
Quote

I will say this though, if someone asks for a thickened wheel, I use actual suede as a base layer on the wheel. It's easy to glue on the rubber core and I can feather it down around the spokes very easily with either a razor or die grinder. Plus, because it stretches so much, I don't have any wrinkling issues as long as I pull it on the perimeter tightly.

Adam
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Adam
Post Re: My name is Joe and Im here to steal your business :-)
on: July 17, 2012, 00:29
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Whats a price tag on steering wheels if you dont mind me asking. Also where do you get your alcantara from?

JPM-
Coachworks
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JPM Coachworks
Post Re: My name is Joe and Im here to steal your business :-)
on: July 17, 2012, 02:00
Quote

Quote from Adam on July 17, 2012, 00:29
Whats a price tag on steering wheels if you dont mind me asking. Also where do you get your alcantara from?

I charge a base price of $395 for wheels I already have a pattern for and that are three spoke. The price goes up for German cars as they finish their wheels differently and have padding built in sometimes. I add small fees for thickening the wheel, adding a center stripe, or if I need to make the pattern.

Gulf Fabrics is the only authorized importer of Alcantara to the United States. I have an account set up through them but am also a reseller myself. Most of the regular products I sell through my website are Alcantara so I end up moving a lot of it to customers who have DIY projects and even other shops. If you ever need any, you can purchase it directly off my site: http://www.jpmcoachworks.com/jpm/shop-materials/genuine-alcantara.html

Adam
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Adam
Post Re: My name is Joe and Im here to steal your business :-)
on: July 17, 2012, 02:21
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Cool beans, ill keep in touch with you. Thanks for all the help already!

Naseem-
Muaddi
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Naseem Muaddi
Post Re: My name is Joe and Im here to steal your business :-)
on: July 17, 2012, 04:35
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How does the Alacantra hold up to sun fading? There are a lot of suedes that easily fade in sunlight.

Steve@Edge-
Automotive
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Steve@EdgeAutomotive
Post Re: My name is Joe and Im here to steal your business :-)
on: July 17, 2012, 09:00
Quote

Alcantara is UV resistant, if it fades, its not genuine!

Here are some of my Alcantara wheels joe..

One for a Clio 197..

Image

The other for a Nissan GTR R35..

Image

Steve

JPM-
Coachworks
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JPM Coachworks
Post Re: My name is Joe and Im here to steal your business :-)
on: July 17, 2012, 11:37
Quote

Very nice Steve. The bottom spoke on the Clio looks like it might have been a paint to get right.

Jeffrey
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Jeffrey
Post Re: My name is Joe and Im here to steal your business :-)
on: July 17, 2012, 18:10
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Nice wheels !
i have to steal those for my shop!

I also sell the orginal Alcantara!

ron@jjcust-
ominterior
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Post Re: My name is Joe and Im here to steal your business :-)
on: July 17, 2012, 19:55
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amazing work

aunc
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aunc
Post Re: My name is Joe and Im here to steal your business :-)
on: July 19, 2012, 19:22
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Very nice work! I was wondering what kind of time you had involved in the first wheel that you wrapped. Were they all chargeable hours? Or did you chalk some of the time up to education? How much time have you shaved off since that first one?

JPM-
Coachworks
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JPM Coachworks
Post Re: My name is Joe and Im here to steal your business :-)
on: July 20, 2012, 03:23
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Quote from aunc on July 19, 2012, 19:22
Very nice work! I was wondering what kind of time you had involved in the first wheel that you wrapped. Were they all chargeable hours? Or did you chalk some of the time up to education? How much time have you shaved off since that first one?

I wish I was able to charge for my first wheel. That was all experimentation. Of course, if I did charge for it, the buyer would probably not have been happy :-) Can't remember how long it took me, probably half a day worth of fiddling around.

Right now, they take about four hours or so I guess if I have to make a new pattern for one. I can do one in less than an hour if I have the pattern digitized and use a cnc cutter to crank out the panels. I've probably made close to 60-70 by now I would imagine and there's still more to learn. I need more practice on German wheels. Those are the most difficult.

Guest
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Post Re: My name is Joe and Im here to steal your business :-)
on: July 20, 2012, 12:03
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I'm confused... how does someone can say this...

It's good to see a forum that encourages people of this trade to come together and share ideas.

And then they say this....

I'm glad to see that there are still people just happy to share their knowledge out of good will.

And then a while later when asked to share THEIR own experience they say this...

As for the wheels, there is a backing to them but I cannot share what it is.

Does this mean as long as every one ELSE shares ideas & experience here on the Ring it's a great place??
enquiring minds need to know.

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