For many auto upholstery shops, winter is a slow season. Cold weather keeps customers away and the added expenses of Christmas limit their ability to splurge on cosmetic fixes to their cars. Still, there are ways to ensure that your auto trim business doesn’t ground to a halt – but you’ll need to plan ahead (like right now!)
According to JD Power & Associate’s 2011 Interior Quality and Satisfaction Study, more than two-thirds of the problems reported by new car owners reflect dissatisfaction with the design of their vehicles’ interior features.
While that’s unfortunate for automakers and new car owners, it does present interesting opportunities for auto trimmers. Providing solutions to customers’ complaints can help us generate more business and expand our customer base.
