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The Alsa Corporation

6 Ways to Transform Plastic into Chrome

October 16, 2012 By Naseem Muaddi

Leather and chrome have adorned car interiors for nearly a century. For good reason too – the combination looks great. In recent years, however, automakers looking to cut costs have swapped chrome accents with bland plastic substitutes. Remember when the dials on car radios were chrome? Now they’re plain black. What a shame! If you’re working on an interior that you’d like … [Read more...] about 6 Ways to Transform Plastic into Chrome

Transform Moldings With Soft Feel Paint

April 6, 2012 By Naseem Muaddi

It may have just gotten a little bit easier to upgrade the look of interior plastic moldings. Soft Feel, a new and innovative paint produced by The Alsa Corporation, sprays like any other two-component urethane paint, but dries soft to the touch like fine suede or leather. … [Read more...] about Transform Moldings With Soft Feel Paint

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Shop Profile: Stitches Custom Upholstery

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The Hog Ring - This Ferrari is Trimmed in Antelope and Buffalo Leather

This Ferrari is Trimmed in Antelope and Buffalo Leather

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The Hidden Horrors of Vinyl Top Roof Rust

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JNG Creations’ Custom 1969 Camaro

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Then vs Now: Rolls-Royce’s Leather Shop

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Design Studio: Two-Up Motorcycle Seat

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