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The Alsa Corporation

6 Ways to Transform Plastic into Chrome

October 16, 2012 By Naseem Muaddi

Leather and chrome have adorned car interiors for nearly a century. For good reason too – the combination looks great. In recent years, however, automakers looking to cut costs have swapped chrome accents with bland plastic substitutes. Remember when the dials on car radios were chrome? Now they’re plain black. What a shame! If you’re working on an interior that you’d like … [Read more...] about 6 Ways to Transform Plastic into Chrome

Transform Moldings With Soft Feel Paint

April 6, 2012 By Naseem Muaddi

It may have just gotten a little bit easier to upgrade the look of interior plastic moldings. Soft Feel, a new and innovative paint produced by The Alsa Corporation, sprays like any other two-component urethane paint, but dries soft to the touch like fine suede or leather. … [Read more...] about Transform Moldings With Soft Feel Paint

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Auto Upholstery - The Hog Ring - How To Mold Automotive Leather

Pro Tip: How to Mold Automotive Leather

Interested in learning how to wrap virtually … [more] about Pro Tip: How to Mold Automotive Leather

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Where to Find the Owner’s Manual for a Classic Car

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THR’s First Project Car: 1969 Dodge Charger

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How to Fabricate a Starlight Headliner

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Sewn Tight Custom Interiors’ Secret to an Organized Shop

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Then vs Now: Rolls-Royce’s Leather Shop

Rolls-Royce Motor Cars is renowned for its … [more] about Then vs Now: Rolls-Royce’s Leather Shop

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