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The Alsa Corporation

6 Ways to Transform Plastic into Chrome

October 16, 2012 By Naseem Muaddi

Leather and chrome have adorned car interiors for nearly a century. For good reason too – the combination looks great. In recent years, however, automakers looking to cut costs have swapped chrome accents with bland plastic substitutes. Remember when the dials on car radios were chrome? Now they’re plain black. What a shame! If you’re working on an interior that you’d like … [Read more...] about 6 Ways to Transform Plastic into Chrome

Transform Moldings With Soft Feel Paint

April 6, 2012 By Naseem Muaddi

It may have just gotten a little bit easier to upgrade the look of interior plastic moldings. Soft Feel, a new and innovative paint produced by The Alsa Corporation, sprays like any other two-component urethane paint, but dries soft to the touch like fine suede or leather. … [Read more...] about Transform Moldings With Soft Feel Paint

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Instead of Art, Let’s Make Some Money!

My name is Marc Fisher, owner of Auto Trim by … [more] about Instead of Art, Let’s Make Some Money!

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Sid Chavers Honors Trimmers with an Award

Sid Chavers is a legend in the craft of auto … [more] about Sid Chavers Honors Trimmers with an Award

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Shop Profile: Roy Powell of Drew’s Garage

Master trimmer and long-time THR contributor … [more] about Shop Profile: Roy Powell of Drew’s Garage

The Hog Ring - 7 Things to Consider Before Retrofitting Bucket Seats

7 Things to Consider Before Retrofitting Bucket Seats

Lately it seems every car owner wants to swap … [more] about 7 Things to Consider Before Retrofitting Bucket Seats

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Carlex Design Trims a Mercedes SLS AMG

What happens when Polish automotive trim shop … [more] about Carlex Design Trims a Mercedes SLS AMG

Is Auto Trim a Multidisciplinary Craft?

Innovation and design website Humans Invent … [more] about Is Auto Trim a Multidisciplinary Craft?

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