• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Forum
  • Design Studio
  • Upholstery Jobs
  • Newsletter
  • Sponsors

The Hog Ring

Auto Upholstery Community

  • Facebook
  • Instagram
  • Twitter

Is a Messy Shop Costing You Money?

April 12, 2012 By Naseem Muaddi

Though auto upholsterers work in an industry of aesthetics, we sometimes allow our shops to get messy. Sloppiness around the shop, however, can affect our businesses in ways that we may have never imagined. Jay Conrad Levinson describes this in his book Guerrilla Marketing Weapons: 100 affordable marketing methods for maximizing profits from your small business.

The following excerpt is a must-read for all auto upholstery shop owners:

You won’t find neatness listed in any marketing textbooks or discussed in many marketing classes, yet the presence-or absence-of neatness exerts a powerful effect upon a person’s decision to purchase. There is little question that neatness is a potent and inexpensive marketing weapon.

You’d be astonished if you knew how many people decide not to do business with a company that has displayed sloppiness on their premises, in their business practices, or with their marketing.

These people make the unconscious but natural assumption that if a company is sloppy in any way, that must show up in how they run their business. The same, happily, is true of neatness. If your prospects see it physically or sense it intellectually, they assume that you are a together company that doesn’t make mistakes.

Neatness refers to your store, office, premises, delivery vehicles, sales reps, service people, telephone people, signs, and correspondence.

It is a simple matter to ascertain the neatness of these entities on a Monday morning. It is quite a different thing to maintain the neatness throughout the entire day and the entire week. Still, you can and will be judged at any time. And neatness or sloppiness will be part of that judgment. The people who run Disneyland know that very well and set the standards for neatness as a continuing marketing endeavor.

Rarely does a single thing influence a purchase decision. More often, it is a series of items that causes prospects to form opinions. Neatness, though far less heralded, less glamorous (and less expensive) than advertising, is one of those items. It is too important to be overlooked.

This realization should be imparted to every person in your employ [sic]. It is the job of each of them to maintain neatness at all times and in all phases of your business.

Although it is true that some people can overlook a clump of mud in your front doorway or a layer of scum on your countertop, many others cannot. And even if you have created genius-level marketing to attract these people, you probably haven’t got a prayer of selling them. They have seen that your business is messy.

If the environment is appealing, the items sold will be more appealing. Nobody wants to purchase dusty merchandise or see dirt in an office. If you can’t afford janitorial services, assign then neatness to your staff-or yourself.

Guerrillas think of their businesses as their homes and their prospects as their guests.  You wouldn’t invite guests to a cluttered home.  Don’t expect them to buy from a business that looks unappealing. You wouldn’t would you?

Read more: pick up a copy of Guerrilla Marketing Weapons from Amazon for just $10. It’s a small investment with potential for big returns.

Filed Under: Archive, Better Business, Interesting Read Tagged With: Auto Trim, Auto Upholstery, Car Interior, Guerrilla Marketing Weapons, Jay Conrad Levinson

Primary Sidebar

anal porno bangbros rus porno yaşlı porno konulu porno olgun porno porno izle sarışın porno bakire sex 69 porno

THR Sponsors

NC Sewing Machines
Miami Corporation - Right Rail Ad 3
  • Leather Craft
  • OEM+ Banner Ad - The Hog Ring
  • Albright's Supply
  • Keyston Bros
  • Douglass Interior Products
  • Hyde Leather

THR Favorites

How to Sew Hexagon Pleats

Last month there was a lot of talk within our … [more] about How to Sew Hexagon Pleats

Auto Upholstery - The Hog Ring - How To Mold Automotive Leather

Pro Tip: How to Mold Automotive Leather

Interested in learning how to wrap virtually … [more] about Pro Tip: How to Mold Automotive Leather

Auto Upholstery - The Hog Ring - Vinyl Top Bubble

Botched Jobs Give Trimmers a Bad Name

Customers come to me all the time inquiring … [more] about Botched Jobs Give Trimmers a Bad Name

The Hog Ring - Auto Upholstery Blog - 2011 Jaguar XK

Bolder French Seams With QTC Contrast

Nothing sets off an upholstery job better … [more] about Bolder French Seams With QTC Contrast

Auto Upholstery - The Hog Ring - Fisher Auto Trim, Glass and Upholstery

Instead of Art, Let’s Make Some Money!

My name is Marc Fisher, owner of Auto Trim by … [more] about Instead of Art, Let’s Make Some Money!

Auto Upholstery - The Hog Ring - JNG Creations

Shop Profile: JNG Creations

It’s no secret that there’s a lack of … [more] about Shop Profile: JNG Creations

Categories

Footer

Recent Articles

  • Trimmer Richard Buczynski Dies at 87
  • Ontario Car Scene Unites to Support Beloved Upholsterer in Critical Condition
  • Audi’s New Feature Lets You Play Video Games in Traffic
  • Running a Trim Shop is Hard. This Free SBA Tool Makes It Easier
  • Subaru Seat Bolsters Are Failing. Here’s How to Fix Them (and Make Money)

Recent Comments

  • Edward Munday on Hidden Mouse Nest? How to Charge for the Extra Dirty Work
  • Jack on Keyston Bros. Acquires DLT Corporation
  • Brodie Smith on Aston Martin Just Introduced a New Convertible DB12
  • THE CAPTAIN on 6 Tips for Turning Callers into Customers
  • Dmei on Star Wars Seat Covers are ‘So Wizard’

Advertise With Us!

We're always looking for companies to collaborate with. Watch this short video about the benefits of sponsorship and then email us to say hi.

Copyright © 2025 · Magazine Pro On Genesis Framework · WordPress · Log in