• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Forum
  • Design Studio
  • Upholstery Jobs
  • Newsletter
  • Sponsors

The Hog Ring

Auto Upholstery Community

  • Facebook
  • Instagram
  • Twitter

Ford Robot Measures Interior Comfort

August 4, 2012 By Nadeem Muaddi

Car owners prefer soft-touch surfaces in their vehicle cabins – that’s a fact. But how soft is soft enough?

To answer that question, Ford is using a robot it calls RUTH to measure comfort and standardize quality. While the system has been employed in Europe for years, it has only recently come to American shores.

RUTH – which is short for Robotized Unit for Tactility and Haptics – uses a complex system of sensors to quantify what passengers feel when they sit inside of a car. TopSpeed explains:

[T]his is a robot that uses sensors to determine the pain, pressure, or heat that a human’s skin would feel when touching something, which then turns that touch sensation into scalable data. […]

RUTH then uses data that Ford has collected from thousands of customers around the world and determines if the pieces it tests meet the collective wants of Ford buyers. From there, Ford engineers can adjust the texture, feel, softness, or even temperature of something in the cabin. [more]

Ford uses the system because it measures data faster and more objectively than traditional technicians who are susceptible to personal bias. Through RUTH, Ford is able to standardize quality – manufacturing one-size-fits-all interiors comfortable enough for a majority of Americans.

Didn’t we tell you robots are taking over the industry?

http://youtu.be/kUCPV1KoV_E

Filed Under: Archive, Robots Are Taking Over Tagged With: Auto Trim, Auto Upholstery, Car Interior, Ford Motor Company, Robotized Unit for Tactility and Haptics, RUTH

Reader Interactions

Comments

  1. 8-track says

    August 7, 2012 at 5:46 pm

    I hope they dont come up with a computer to sew up seat covers !

  2. Nadeem Muaddi says

    August 8, 2012 at 3:16 am

    Oh but they have…

    They’re designed on software like this: http://tinyurl.com/7aql9du

    And sewn together with robots like this: http://tinyurl.com/6gjb733

  3. Eric's Auto Upholstery says

    March 11, 2013 at 2:24 pm

    I think this new technology is terrific. I don’t agree with the concept of a One Size Fits All interior. From my many years of Experience as A Auto Upholsterer, there is No One Size Fits All. 90 percent of my customers request their seats to be customized to fit their own personal comfort. Everyone is different. I feel confident that Ruth the Robot will actually create more business for the Auto Upholstery Industry in the long run. I expect to see a lot more Ford customers requesting customized seats after they purchase their new vehicle. It’s a Win Win situation in my opinion.

Primary Sidebar

anal porno bangbros rus porno yaşlı porno konulu porno olgun porno porno izle sarışın porno bakire sex 69 porno

THR Sponsors

NC Sewing Machines
Miami Corporation - Right Rail Ad 3
  • Albright's Supply
  • Douglass Interior Products
  • Keyston Bros
  • Hyde Leather
  • OEM+ Banner Ad - The Hog Ring

THR Favorites

Auto Upholstery - The Hog Ring - JS Custom Upholstery

Shop Profile: JS Custom Interiors

In Just 10 years, JS Custom Interiors of Salt … [more] about Shop Profile: JS Custom Interiors

Shop Profile: Edge Automotive Interiors

Anyone who thinks that auto upholstery is a … [more] about Shop Profile: Edge Automotive Interiors

The Hog Ring - Watch Carlex Design Customize a Nissan GT-R

Watch Carlex Design Trim a Nissan GT-R

Mondays can be a drag — especially those that … [more] about Watch Carlex Design Trim a Nissan GT-R

10 Questions for Trimmer Shannon Walters

If you were to poll the hot rod community to … [more] about 10 Questions for Trimmer Shannon Walters

Building Brand Awareness for Your Shop

We’ve all been there before – standing … [more] about Building Brand Awareness for Your Shop

Then vs Now: Rolls-Royce’s Leather Shop

Rolls-Royce Motor Cars is renowned for its … [more] about Then vs Now: Rolls-Royce’s Leather Shop

Categories

Footer

Recent Articles

  • Porsche Just Reissued Some of Its Most Iconic Interior Fabrics
  • This Beer and Whiskey Byproduct Could Become the Next Upholstery Material
  • The 2026 Forester Wilderness Has the Most Subaru Cup Holder Ever
  • Trimmer Ralph Berres Dies at 66
  • Shae Ross Wins Douglass Interior Products’ 2026 Interior Craftsman Scholarship

Recent Comments

  • Edward Munday on Hidden Mouse Nest? How to Charge for the Extra Dirty Work
  • Jack on Keyston Bros. Acquires DLT Corporation
  • Brodie Smith on Aston Martin Just Introduced a New Convertible DB12
  • THE CAPTAIN on 6 Tips for Turning Callers into Customers
  • Dmei on Star Wars Seat Covers are ‘So Wizard’

Advertise With Us!

We're always looking for companies to collaborate with. Watch this short video about the benefits of sponsorship and then email us to say hi.

Copyright © 2025 · Magazine Pro On Genesis Framework · WordPress · Log in