• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Forum
  • Design Studio
  • Upholstery Jobs
  • Newsletter
  • Sponsors

The Hog Ring

Auto Upholstery Community

  • Facebook
  • Instagram
  • Twitter

Ford Robot Measures Interior Comfort

August 4, 2012 By Nadeem Muaddi

Car owners prefer soft-touch surfaces in their vehicle cabins – that’s a fact. But how soft is soft enough?

To answer that question, Ford is using a robot it calls RUTH to measure comfort and standardize quality. While the system has been employed in Europe for years, it has only recently come to American shores.

RUTH – which is short for Robotized Unit for Tactility and Haptics – uses a complex system of sensors to quantify what passengers feel when they sit inside of a car. TopSpeed explains:

[T]his is a robot that uses sensors to determine the pain, pressure, or heat that a human’s skin would feel when touching something, which then turns that touch sensation into scalable data. […]

RUTH then uses data that Ford has collected from thousands of customers around the world and determines if the pieces it tests meet the collective wants of Ford buyers. From there, Ford engineers can adjust the texture, feel, softness, or even temperature of something in the cabin. [more]

Ford uses the system because it measures data faster and more objectively than traditional technicians who are susceptible to personal bias. Through RUTH, Ford is able to standardize quality – manufacturing one-size-fits-all interiors comfortable enough for a majority of Americans.

Didn’t we tell you robots are taking over the industry?

http://youtu.be/kUCPV1KoV_E

Filed Under: Archive, Robots Are Taking Over Tagged With: Auto Trim, Auto Upholstery, Car Interior, Ford Motor Company, Robotized Unit for Tactility and Haptics, RUTH

Reader Interactions

Comments

  1. 8-track says

    August 7, 2012 at 5:46 pm

    I hope they dont come up with a computer to sew up seat covers !

  2. Nadeem Muaddi says

    August 8, 2012 at 3:16 am

    Oh but they have…

    They’re designed on software like this: http://tinyurl.com/7aql9du

    And sewn together with robots like this: http://tinyurl.com/6gjb733

  3. Eric's Auto Upholstery says

    March 11, 2013 at 2:24 pm

    I think this new technology is terrific. I don’t agree with the concept of a One Size Fits All interior. From my many years of Experience as A Auto Upholsterer, there is No One Size Fits All. 90 percent of my customers request their seats to be customized to fit their own personal comfort. Everyone is different. I feel confident that Ruth the Robot will actually create more business for the Auto Upholstery Industry in the long run. I expect to see a lot more Ford customers requesting customized seats after they purchase their new vehicle. It’s a Win Win situation in my opinion.

Primary Sidebar

THR Sponsors

NC Sewing Machines
Miami Corporation - Right Rail Ad 3
  • Keyston Bros
  • OEM+ Banner Ad - The Hog Ring
  • MasterTech Expo 2026
  • Albright's Supply
  • Douglass Interior Products
  • Hyde Leather

THR Favorites

Auto Upholstery - The Hog Ring - 1969 Chevrolet Camaro - JNG Creations

JNG Creations’ Custom 1969 Camaro

Jean-Noël Greffeuille of JNG Creations in … [more] about JNG Creations’ Custom 1969 Camaro

10 Duct Tape DIY Upholstery Disasters

Though duct tape can fix a lot of things, … [more] about 10 Duct Tape DIY Upholstery Disasters

Auto Upholstery - The Hog Ring - Design Studio

Design Studio: 1955-57 Chevy, Pt. 2

Last month, The Hog Ring Design Studio … [more] about Design Studio: 1955-57 Chevy, Pt. 2

Auto Upholstery - The Hog Ring - Dan Miller Upholstery

Dan Miller on Upholstering the VLF Force 1

The VLF Force 1 — an all-American supercar … [more] about Dan Miller on Upholstering the VLF Force 1

Auto Upholstery - The Hog Ring - M&M Hot Rod Interiors

Shop Profile: M&M Hot Rod Interiors

Since 1982, M&M Hot Rod Interiors in … [more] about Shop Profile: M&M Hot Rod Interiors

Auto Upholstery - The Hog Ring - Bentley Motors Leather Shop

A Visit to Bentley Motors’ Leather Workshop

We know that Bentley Motors creates some of … [more] about A Visit to Bentley Motors’ Leather Workshop

Categories

Footer

Recent Articles

  • Nexus Fastening Co. Introduces Solid Gold Hog Rings for Luxury Cars
  • Everything We Covered in March 2026
  • WyoTech Taps Dominic Olson for Upholstery Program, Installs New NC Machines
  • MasterTech Expo 2026 Draws Global Crowd and Raises the Bar Again
  • Free SEMA Webinar: How to Start Your Own Auto Shop

Recent Comments

  • Edward Munday on Hidden Mouse Nest? How to Charge for the Extra Dirty Work
  • Jack on Keyston Bros. Acquires DLT Corporation
  • Brodie Smith on Aston Martin Just Introduced a New Convertible DB12
  • THE CAPTAIN on 6 Tips for Turning Callers into Customers
  • Dmei on Star Wars Seat Covers are ‘So Wizard’

Advertise With Us!

We're always looking for companies to collaborate with. Watch this short video about the benefits of sponsorship and then email us to say hi.

Copyright © 2026 · Magazine Pro On Genesis Framework · WordPress · Log in