• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Forum
  • Design Studio
  • Upholstery Jobs
  • Newsletter
  • Sponsors

The Hog Ring

Auto Upholstery Community

  • Facebook
  • Instagram
  • Twitter

Ford Robot Measures Interior Comfort

August 4, 2012 By Nadeem Muaddi

Car owners prefer soft-touch surfaces in their vehicle cabins – that’s a fact. But how soft is soft enough?

To answer that question, Ford is using a robot it calls RUTH to measure comfort and standardize quality. While the system has been employed in Europe for years, it has only recently come to American shores.

RUTH – which is short for Robotized Unit for Tactility and Haptics – uses a complex system of sensors to quantify what passengers feel when they sit inside of a car. TopSpeed explains:

[T]his is a robot that uses sensors to determine the pain, pressure, or heat that a human’s skin would feel when touching something, which then turns that touch sensation into scalable data. […]

RUTH then uses data that Ford has collected from thousands of customers around the world and determines if the pieces it tests meet the collective wants of Ford buyers. From there, Ford engineers can adjust the texture, feel, softness, or even temperature of something in the cabin. [more]

Ford uses the system because it measures data faster and more objectively than traditional technicians who are susceptible to personal bias. Through RUTH, Ford is able to standardize quality – manufacturing one-size-fits-all interiors comfortable enough for a majority of Americans.

Didn’t we tell you robots are taking over the industry?

http://youtu.be/kUCPV1KoV_E

Filed Under: Archive, Robots Are Taking Over Tagged With: Auto Trim, Auto Upholstery, Car Interior, Ford Motor Company, Robotized Unit for Tactility and Haptics, RUTH

Reader Interactions

Comments

  1. 8-track says

    August 7, 2012 at 5:46 pm

    I hope they dont come up with a computer to sew up seat covers !

  2. Nadeem Muaddi says

    August 8, 2012 at 3:16 am

    Oh but they have…

    They’re designed on software like this: http://tinyurl.com/7aql9du

    And sewn together with robots like this: http://tinyurl.com/6gjb733

  3. Eric's Auto Upholstery says

    March 11, 2013 at 2:24 pm

    I think this new technology is terrific. I don’t agree with the concept of a One Size Fits All interior. From my many years of Experience as A Auto Upholsterer, there is No One Size Fits All. 90 percent of my customers request their seats to be customized to fit their own personal comfort. Everyone is different. I feel confident that Ruth the Robot will actually create more business for the Auto Upholstery Industry in the long run. I expect to see a lot more Ford customers requesting customized seats after they purchase their new vehicle. It’s a Win Win situation in my opinion.

Primary Sidebar

anal porno bangbros rus porno yaşlı porno konulu porno olgun porno porno izle sarışın porno bakire sex 69 porno

THR Sponsors

NC Sewing Machines
Miami Corporation - Right Rail Ad 3
  • MasterTech Expo 2026
  • Hyde Leather
  • Douglass Interior Products
  • Albright's Supply
  • OEM+ Banner Ad - The Hog Ring
  • Keyston Bros

THR Favorites

Top 10 Wacky Car Interiors

We auto upholsterers have seen it all - from … [more] about Top 10 Wacky Car Interiors

Auto Upholstery - The Hog Ring - Ringbrothers

10 Questions for Ringbrothers’ Mike and Jim

Mike and Jim Ring of Ringbrothers are skilled … [more] about 10 Questions for Ringbrothers’ Mike and Jim

Auto Upholstery - The Hog Ring - French Seam

Should You Reinforce French Seams?

To back or not to back? That is the question. … [more] about Should You Reinforce French Seams?

Then vs Now: Rolls-Royce’s Leather Shop

Rolls-Royce Motor Cars is renowned for its … [more] about Then vs Now: Rolls-Royce’s Leather Shop

The Hog Ring - Meet Shane Lile of Sewn Tight Upholstery

Meet Shane Lile of Sewn Tight Custom Interiors

Shane Lile, owner and operator of Sewn Tight … [more] about Meet Shane Lile of Sewn Tight Custom Interiors

The Hog Ring - 6 Tips for Turning Callers into Customers

6 Tips for Turning Callers into Customers

Everyone that calls your auto upholstery shop … [more] about 6 Tips for Turning Callers into Customers

Categories

Footer

Recent Articles

  • Show Off Your Craftsmanship in the 2026 Keyston Choice Awards
  • A ‘Sunroof’ and ‘Moonroof’ are Not the Same
  • Nominate a Trimmer to SEMA’s Hall of Fame
  • Trimmer Charles William Fife Dies at 88
  • Dimmable Sun Visors are Coming in 2027… But Haven’t We Seen this Before?

Recent Comments

  • Edward Munday on Hidden Mouse Nest? How to Charge for the Extra Dirty Work
  • Jack on Keyston Bros. Acquires DLT Corporation
  • Brodie Smith on Aston Martin Just Introduced a New Convertible DB12
  • THE CAPTAIN on 6 Tips for Turning Callers into Customers
  • Dmei on Star Wars Seat Covers are ‘So Wizard’

Advertise With Us!

We're always looking for companies to collaborate with. Watch this short video about the benefits of sponsorship and then email us to say hi.

Copyright © 2026 · Magazine Pro On Genesis Framework · WordPress · Log in