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Dodge Pledges to Destroy Boring Interiors

November 8, 2012 By Nadeem Muaddi

If, for some reason, you didn’t believe us when we told you that automakers are finally starting to treat car interiors like they matter, check out Dodge‘s latest commercial.

The automaker is pledging to “destroy boring car interiors forever”.

http://youtu.be/Lr05al18-8Y

Dodge isn’t alone in this. To combat drivers’ rampant dissatisfaction with vehicle cabins and meet their growing demand for luxury features, automakers are being forced to put up or shut up.

This can only be good for our industry…

Filed Under: Archive, Industry Trends & Reports Tagged With: 2013 Dodge Dart, Auto Trim, Auto Upholstery, Car Interior, Dodge

Reader Interactions

Comments

  1. Gjudd says

    November 8, 2012 at 7:32 pm

    quality interior would be first on my list then toys

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