• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Forum
  • Design Studio
  • Upholstery Jobs
  • Newsletter
  • Sponsors

The Hog Ring

Auto Upholstery Community

  • Facebook
  • Instagram
  • Twitter

Why Word-of-Mouth Marketing Matters

April 21, 2016 By Nadeem Muaddi 1 Comment

Auto Upholstery - The Hog Ring - Car Show

In a recently published shop profile, Don Kasprzyk of Kasper’s Inside Rides in Waterford, Wisconsin, perfectly summed up the importance of quality work, customer service and word-of-mouth marketing. It’s business advice that every auto trimmer should heed — especially now that car show season is upon us.

“Basically, what car guys do on weekends is get together at a car show and form a big circle, and then they start talking. If your shop has done one of them wrong, there’ll be 30 people talking about how you messed up an interior. So, I want to have them talking about the opposite and saying how good a job my shop did on an interior.” [more]

In service based industries, like auto upholstery, reputation is everything – and word of mouth marketing can make or break your business.  While not all satisfied customers will spread word of your quality services, unsatisfied customers will certainly warn friends and family not to give your shop their business. In fact, analysts estimate that nearly 50 percent of consumers will avoid a store because of someone else’s negative experience.  Neglecting the quality of your services is a sure fire way to develop a bad reputation and experience a drastic drop in sales.

For tips and advice on how to improve your shop’s quality and avoid the negative effects of a bad reputation, check out our article “TQM & Word-of-Mouth-Marketing.” To read the full shop profile on Kasper’s Inside Rides, see “What’s on the Inside Matters” by The Shop magazine.

Filed Under: Archive, Better Business, Shop Profiles Tagged With: Auto Trim, Auto Upholstery, Business Tips, Car Interior, Kasper’s Inside Rides, Word-of-Mouth Marketing

Reader Interactions

Comments

  1. Mark says

    May 19, 2023 at 8:52 am

    This article brilliantly emphasizes the significance of word-of-mouth marketing. In today’s digital landscape, effective communication is key, and Inboxroad plays a vital role in ensuring successful email delivery. Harness the power of word-of-mouth marketing and trust InboxRoad for seamless email communication to amplify your business’s growth.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

THR Sponsors

NC Sewing Machines
Top Down Group
Apex Leather
  • Albright's Supply
  • Keyston Bros
  • Mobile Solution
  • Douglass Interior Products
  • Hyde Leather
  • GAHH Automotive
  • Moore & Giles Ad 1

THR Favorites

Auto Upholstery - The Hog Ring - Tandy Super Skiver

The $20 Skiving Tool Every Trim Shop Needs

Unwilling to drop big bucks on a leather … [more] about The $20 Skiving Tool Every Trim Shop Needs

Auto Upholstery - The Hog Ring - Ish Jimenez - West Coast Customs

Talking Shop with Trimmer Ish Jimenez 2

In part one of our three-part interview … [more] about Talking Shop with Trimmer Ish Jimenez 2

The Hog Ring - Sid Chavers Honors Shops with Stitch of Excellence Award

Sid Chavers Honors Trimmers with an Award

Sid Chavers is a legend in the craft of auto … [more] about Sid Chavers Honors Trimmers with an Award

Auto Upholstery - The Hog Ring - Mopar Mod Top

Mod Tops: The Softer Side of Mopar

Did you know that in an effort to attract … [more] about Mod Tops: The Softer Side of Mopar

Watch Tim Amanns Build a Console

Take a behind-the-scenes look at how hot rod … [more] about Watch Tim Amanns Build a Console

Auto Upholstery - The Hog Ring - Volkswagen Beetle - Design Studio

Design Studio: Classic VW Beetle Seats

Big news for Volkswagen fans! As per your … [more] about Design Studio: Classic VW Beetle Seats

Categories

Footer

Recent Articles

  • Pecca Leather Buys Majority Stake in GMK
  • Subaru is Selling Shopping Bags Made from Airbag Fabric
  • Most Corvette Z06 Models Sold are Convertibles
  • Ford Recalls the Bronco for Seat Belt Issues
  • Register for Mobile Solutions’ MasterTech Boot Camp

Recent Comments

  • John Nisselbeck on Pecca Leather Buys Majority Stake in GMK
  • Joseph M Wilson on Review: Needle-Nose Hog Ring Pliers
  • Gerald Tosh on Why Do We Call It a ‘Dashboard’?
  • Leila on Free Webinar on Small Business Finance & Accounting
  • gacha life on Is Leather Really Better Than Vinyl?

Advertise With Us!

We're always looking for companies to collaborate with. Watch this short video about the benefits of sponsorship and then email us to say hi.
anal porno bangbros rus porno yaşlı porno konulu porno olgun porno porno izle sarışın porno bakire sex 69 porno

Copyright © 2023 · Magazine Pro On Genesis Framework · WordPress · Log in