• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Forum
  • Design Studio
  • Upholstery Jobs
  • Newsletter
  • Sponsors

The Hog Ring

Auto Upholstery Community

  • Facebook
  • Instagram
  • Twitter

Remember When Vinyl Tops Were Cool?

March 15, 2019 By Nadeem Muaddi

The Hog Ring - Remember When Vinyl Tops Were Cool

Once upon a time, when vinyl tops were relatively new to the auto industry, General Motors took out a double-page ad for its new Chevrolet Caprice Custom Coupe.

“The Chevrolet ‘convertible’ that doesn’t convert,” GM proclaimed, boasting the benefits of an imitation droptop. The ad included a bikini-clad model, driving home the point that this was a summertime cruiser.

Here’s the full text, as it appeared in the April 23, 1966 issue of The Saturday Evening Post.

Clever. The vinyl roof covering available for your Caprice Custom Coupe creates the impression it’s a convertible. But Caprice is really a luxurious hardtop with all the advantages of Chevrolet hardtop design. Inside, Caprice allows only luxury, like foam-cushioned seats, thick carpeting and paneling to highlight doors. Padded dash and seat belts, front and rear, for added safety. Want to top the Caprice? That’s easy. Just tell us whether you want the black or beige vinyl roof cover.

Yes, the ad also flaunted the Caprice’s other luxury features — such as seat cushions, door panels and seat belts. Clearly, those were simpler times.

Of course, customers bought the hype and both the Caprice and vinyl top became enormous successes.

The Hog Ring - Remember When Vinyl Tops Were Cool

It’s been 53 years since the ad was published. And while vinyl tops have long fallen out of favor with car buyers, we still think they’re cool. In fact, our 1969 Dodge Charger has its original top!

Check out our “Industry History” section for more great blasts from the past!

Filed Under: Archive, Industry History Tagged With: Auto Trim, Auto Upholstery, Car Interior, Chevrolet Caprice, General Motors, Vinyl Top

Primary Sidebar

anal porno bangbros rus porno yaşlı porno konulu porno olgun porno porno izle sarışın porno bakire sex 69 porno

THR Sponsors

NC Sewing Machines
Miami Corporation - Right Rail Ad 3
  • Douglass Interior Products
  • Keyston Bros
  • Hyde Leather
  • Leather Craft
  • Albright's Supply
  • OEM+ Banner Ad - The Hog Ring

THR Favorites

The Hog Ring - This Shop Launched a 4-Day Work Week

This Shop Launched a 4-Day Work Week

Advanced RV recently took part in an … [more] about This Shop Launched a 4-Day Work Week

The Hog Ring - How to Sew a Double-Piped French Seam

How to Sew a Double-Piped French Seam

If you're as obsessed with decorative … [more] about How to Sew a Double-Piped French Seam

The Hog Ring - Meet Shane Lile of Sewn Tight Upholstery

Meet Shane Lile of Sewn Tight Custom Interiors

Shane Lile, owner and operator of Sewn Tight … [more] about Meet Shane Lile of Sewn Tight Custom Interiors

Custom Dashboards Made to Order

Most auto trimmers have the knowledge and … [more] about Custom Dashboards Made to Order

The Hog Ring - Spotlight Customs - Spotlight Coffee

Spotlight Customs Just Launched its Own Coffee Brand

Like most trimmers, we start each day with a … [more] about Spotlight Customs Just Launched its Own Coffee Brand

Auto Upholstery - The Hog Ring - Design Studio

Design Studio: Full Generic Interiors

Last month we launched The Hog Ring Design … [more] about Design Studio: Full Generic Interiors

Categories

Footer

Recent Articles

  • Don’t Leave Power Tools in Hot Cars — They Can Explode!
  • Everything We Covered in July 2025
  • Greek Police Busted a Gang for Infusing Leather with Cocaine
  • The Polestar 4’s Seats Were Inspired by Sneakers
  • SEMA Awards $99K in Scholarships and Loan Forgiveness

Recent Comments

  • Edward Munday on Hidden Mouse Nest? How to Charge for the Extra Dirty Work
  • Jack on Keyston Bros. Acquires DLT Corporation
  • Brodie Smith on Aston Martin Just Introduced a New Convertible DB12
  • THE CAPTAIN on 6 Tips for Turning Callers into Customers
  • Dmei on Star Wars Seat Covers are ‘So Wizard’

Advertise With Us!

We're always looking for companies to collaborate with. Watch this short video about the benefits of sponsorship and then email us to say hi.

Copyright © 2025 · Magazine Pro On Genesis Framework · WordPress · Log in