BMW will soon start selling subscriptions to heated seats… seriously.
For $18 per month, your Bimmer’s seats can now warm your ass. It’s the latest subscription service offered by an automaker, in the same vein of General Motor’s OnStar service.
The service will start at $18 per month for the front seats, with options to subscribe for a year ($180), three years ($300) or unlimited access ($415), according to The Verge.
The service has reportedly already launched in South Korea, and may soon expand to the United Kingdom, Germany, New Zealand and South Africa.
Automotive blogs note this is the latest in a series of options that BMW has placed on a subscription plan, including automatic high beams and adaptive cruise control. Proponents say it’s a great way to opt in for only the features you want. But critics say it’s a greedy money grab.
“Carmakers have always charged customers more money for high-end features, of course, but the dynamic is very different when software, rather than hardware, is the limiting factor,” says The Verge.
“In the case of heated seats, for example, BMW owners already have all the necessary components, but BMW has simply placed a software block on their functionality that buyers then have to pay to remove. For some software features that might lead to ongoing expenses for the carmaker (like automated traffic camera alerts, for example), charging a subscription seems more reasonable. But that’s not an issue for heated seats.”
If BMW succeeds with this business model, you can be sure other automakers will do the same.
Never ever would I accept this from BMW or any other Mfr..
Just like I would not for Remote Start in my Lexus I bought the vehicle with remote turned off.
Any future options with monthly fees I will walk.
I much would prefer not knowing and build the price into the vehicle cost. .
It is totally new information for me. Because I didn’t have this service or didn’t listen about it. If it will be available in my area then I will definitely have this service. I would like to share an issue here. I mostly buy vehicles second hand. Last year I bought a BMW in working condition and at that time I was having an issue of finding its VIN Decoder. Because I wanted to know either this vehicle is legally indenfied? or to ensure that the car was not stolen.
I fully understand your point and agree that data security and privacy are critical and should be considered in the development of any software, including automotive software. If you prefer not to use such services, you can choose a vehicle that does not have these features or disable them if possible.
I understand the issue of Benowen. It is important point to keep in mind before buying a vehicle. I would like to share a website where you may check the VIN decoder. Then there will be no issue of the vehicle security. Here is the link of website
https://stat.vin/vin-decoding/bmw
A VIN decoder can be a useful tool to check a vehicle’s history before you buy it. It can help identify hidden problems such as accidents, body damage, theft, or other issues that may affect the safety and condition of the vehicle. However, don’t rely solely on this tool. It is also important to do a vehicle inspection and test drive, and to go to trusted sellers or dealers to make sure the vehicle is safe and reliable.