Bentley Motors has become the first automaker to join Leather Naturally, an association that acts as a global voice for the leather industry.
By joining the association, Bentley pledges to only use certified, properly-sourced leather in its vehicle interiors. The move comes three years after the automaker joined Leather Working Group, which promotes responsible business practices and environmental compliance within the leather industry. It’s all part of Bentley’s Beyond100 strategy to become the global leader in sustainable luxury mobility.
“Leather is a timeless, luxury material that has always epitomised the elegance, durability and quality of a hand-crafted Bentley interior. It has a rich history that dates back decades in our cars and has always stood the test of time. The application of the latest sustainable leathers allows an even wider variety of choice for our customers and further supports our industry-leading Beyond100 strategy,” said Marc Stang, technical expert for leather and color development at Bentley.
Leather Naturally is equally excited. “Leather Naturally is delighted to welcome Bentley as a member,” said association chair Debbie Burton. “As a brand synonymous with both luxury and leather, this partnership underlines its commitment to furthering sustainability and ongoing improvement through its Beyond100 vision.”
So yeah, as we said in 2021, Bentley Motors isn’t jumping on the bandwagon and giving up genuine leather anytime soon.
Recent Comments