The Hog Ring

Auto Upholstery Community

Car Club

Car Shows: An Exercise in Patience

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We've written extensively about car shows on The Hog Ring - covering everything from why auto upholstery shops should participate to how to organize one yourself. However, some auto trimmers still steer clear of them – noting that most times they've participated, they didn't book any new jobs. In his latest article for Hotrod & Restoration Magazine, Ace Eckleberry of ACE … [Read more...] about Car Shows: An Exercise in Patience

Car Clubs and Shows Can Help Your Shop

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Placing an ad in a local newspaper is a great way to advertise your business – if, for instance, you’re a restaurant owner whose target market is virtually anyone who eats. But if you work in the highly specialized field of auto upholstery, you can’t afford to waste valuable time and money on broad marketing strategies that provide little in return. To be successful, your … [Read more...] about Car Clubs and Shows Can Help Your Shop