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Online Marketing

Your Upholstery Shop Needs a Commercial

October 7, 2015 By Nadeem Muaddi

Auto Upholstery - The Hog Ring - Web Commercial

Remember when small family businesses like ours could only dream of producing and airing commercials? Well those days are over. Today, all you need is your smart phone’s video camera and a laptop computer to create a web commercial that can be uploaded to YouTube and viewed by thousands of potential customers. And, increasingly, more auto upholstery shops are realizing it! … [Read more...] about Your Upholstery Shop Needs a Commercial

8 Ways to Deal With Bad Online Reviews

August 11, 2015 By Nadeem Muaddi

Auto Upholstery - The Hog Ring - Online Reviews

No auto upholsterer is above making the occasional mistake. After all, we are human. In most cases, we prefer to handle these incidents privately — reaching an understanding with affected customers that leaves them satisfied and prevents harm to our reputations. But in today's digital age, where disgruntled customers are turning to websites like Yelp, Angie's … [Read more...] about 8 Ways to Deal With Bad Online Reviews

Is Your Shop’s Online Listing Accurate?

February 6, 2013 By Nadeem Muaddi

A new survey finds that nearly half (49 percent) of all small businesses have never updated their online listings. If your auto upholstery shop is one of them, you may be leaving money on the table. … [Read more...] about Is Your Shop’s Online Listing Accurate?

How Social Media Connects Trim Shops

January 17, 2013 By Nadeem Muaddi

Interested in how social media can help grow your auto upholstery shop? Checkout Restyling Magazine’s recent interview with Lisa and Mike Berggren of Dark Dog Customs. … [Read more...] about How Social Media Connects Trim Shops

10 Tips to Facebook Market Your Trim Shop

August 29, 2011 By Nadeem Muaddi

So you set up a Facebook page for your auto upholstery shop – now what? The good news is that you're on the right track. While word-of-mouth is still the preferred method of marketing for small businesses, many are becoming increasingly more reliant on social media. According to a recent study by AT&T, 41% of small businesses have a Facebook page. In 2010, only 27% of … [Read more...] about 10 Tips to Facebook Market Your Trim Shop

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The Hog Ring - Trim Shop Closes after 111 Years in Business

Trim Shop Closes After 111 Years in Business

After 111 years in business, one of the … [more] about Trim Shop Closes After 111 Years in Business

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A Visit to Bentley Motors’ Leather Workshop

We know that Bentley Motors creates some of … [more] about A Visit to Bentley Motors’ Leather Workshop

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Gottfried’s 3D Dragon Scale Pleats

Since Vilner introduced dragon scale pleats … [more] about Gottfried’s 3D Dragon Scale Pleats

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Photo: Cadillac-Inspired ’32 Ford Bench Seat

This Cadillac-inspired 1932 Ford 3W seat was … [more] about Photo: Cadillac-Inspired ’32 Ford Bench Seat

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Design Studio: Full Generic Interiors

Last month we launched The Hog Ring Design … [more] about Design Studio: Full Generic Interiors

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10 Questions for Trimmer Sid Chavers

Our quest to bring you exclusive interviews … [more] about 10 Questions for Trimmer Sid Chavers

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