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The Alsa Corporation

6 Ways to Transform Plastic into Chrome

October 16, 2012 By Nadeem Muaddi

Leather and chrome have adorned car interiors for nearly a century. For good reason too – the combination looks great. In recent years, however, automakers looking to cut costs have swapped chrome accents with bland plastic substitutes. Remember when the dials on car radios were chrome? Now they’re plain black. What a shame! If you’re working on an interior that you’d like … [Read more...] about 6 Ways to Transform Plastic into Chrome

Transform Moldings With Soft Feel Paint

April 6, 2012 By Nadeem Muaddi

It may have just gotten a little bit easier to upgrade the look of interior plastic moldings. Soft Feel, a new and innovative paint produced by The Alsa Corporation, sprays like any other two-component urethane paint, but dries soft to the touch like fine suede or leather. … [Read more...] about Transform Moldings With Soft Feel Paint

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Auto Upholstery - The Hog Ring - Ish Jimenez - West Coast Customs

Talking Shop with Trimmer Ish Jimenez 3

The third and final installment of our … [more] about Talking Shop with Trimmer Ish Jimenez 3

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Earlier this year, we reported on Nissan’s … [more] about Nissan Answers ‘Do Not Resew’ Inquiries

Auto Upholstery - The Hog Ring - Chevrolet Camaro Door Panel

Design Studio: 1967-69 Camaro Door Panel

You asked for it and we listened. Starting … [more] about Design Studio: 1967-69 Camaro Door Panel

The Hog Ring - Loyola Auto Interiors Talks Shop and Pride

Loyola Auto Interiors Talks Shop and Pride

Veteran trimmer Luis Loyola of Loyola Auto … [more] about Loyola Auto Interiors Talks Shop and Pride

Auto Upholstery - The Hog Ring - Brent Parker Motor Trimming

Lambo Stitching with Brent Parker 4

Over the last two months, we’ve followed … [more] about Lambo Stitching with Brent Parker 4

Custom Dashboards Made to Order

Most auto trimmers have the knowledge and … [more] about Custom Dashboards Made to Order

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