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Word-of-Mouth Marketing

Why Word-of-Mouth Marketing Matters

April 21, 2016 By Nadeem Muaddi

Auto Upholstery - The Hog Ring - Car Show

In a recently published shop profile, Don Kasprzyk of Kasper’s Inside Rides in Waterford, Wisconsin, perfectly summed up the importance of quality work, customer service and word-of-mouth marketing. It's business advice that every auto trimmer should heed — especially now that car show season is upon us. … [Read more...] about Why Word-of-Mouth Marketing Matters

5 Ways to Handle Difficult Customers

October 10, 2011 By Nadeem Muaddi

  We’ve all experienced difficult customers before. You know the type – they complain about your prices; drop by everyday to “see how things are coming along”; nitpick on your work before the job is even finished; and - even after you meet all of their requirements – still aren’t satisfied. Fortunately, there are ways to handle difficult customers. Here are the … [Read more...] about 5 Ways to Handle Difficult Customers

Avoiding Flood-Damage Car Scams

October 2, 2011 By Nadeem Muaddi

With Hurricane Irene and Tropical Storm Lee behind us, the auto market will undoubtedly see an increase in the number of flood-damaged cars available for sale. While most private owners and used-car dealers will do the right thing and register the cars' titles as salvaged or flood-damaged, others will not. Hoping to make a quick buck, some heartless folks will ship the cars … [Read more...] about Avoiding Flood-Damage Car Scams

10 Tips to Facebook Market Your Trim Shop

August 29, 2011 By Nadeem Muaddi

So you set up a Facebook page for your auto upholstery shop – now what? The good news is that you're on the right track. While word-of-mouth is still the preferred method of marketing for small businesses, many are becoming increasingly more reliant on social media. According to a recent study by AT&T, 41% of small businesses have a Facebook page. In 2010, only 27% of … [Read more...] about 10 Tips to Facebook Market Your Trim Shop

TQM & Word-of-Mouth Marketing

August 6, 2011 By Naseem Muaddi

Developing and executing a well-planned marketing strategy for your auto upholstery shop can help increase profits and propel it to new levels of success. With so many proven methods available – including fliers, commercials, sponsorships and special promotions – the possibilities are endless.  However, none of these marketing tools will make a difference if your business … [Read more...] about TQM & Word-of-Mouth Marketing

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How to Make a French Seam Lay Flat

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This Ferrari is Trimmed in Antelope and Buffalo Leather

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