• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Forum
  • Design Studio
  • Upholstery Jobs
  • Newsletter
  • Sponsors

The Hog Ring

Auto Upholstery Community

  • Facebook
  • Instagram
  • Twitter

Is a Messy Shop Costing You Money?

April 12, 2012 By Naseem Muaddi

Though auto upholsterers work in an industry of aesthetics, we sometimes allow our shops to get messy. Sloppiness around the shop, however, can affect our businesses in ways that we may have never imagined. Jay Conrad Levinson describes this in his book Guerrilla Marketing Weapons: 100 affordable marketing methods for maximizing profits from your small business.

The following excerpt is a must-read for all auto upholstery shop owners:

You won’t find neatness listed in any marketing textbooks or discussed in many marketing classes, yet the presence-or absence-of neatness exerts a powerful effect upon a person’s decision to purchase. There is little question that neatness is a potent and inexpensive marketing weapon.

You’d be astonished if you knew how many people decide not to do business with a company that has displayed sloppiness on their premises, in their business practices, or with their marketing.

These people make the unconscious but natural assumption that if a company is sloppy in any way, that must show up in how they run their business. The same, happily, is true of neatness. If your prospects see it physically or sense it intellectually, they assume that you are a together company that doesn’t make mistakes.

Neatness refers to your store, office, premises, delivery vehicles, sales reps, service people, telephone people, signs, and correspondence.

It is a simple matter to ascertain the neatness of these entities on a Monday morning. It is quite a different thing to maintain the neatness throughout the entire day and the entire week. Still, you can and will be judged at any time. And neatness or sloppiness will be part of that judgment. The people who run Disneyland know that very well and set the standards for neatness as a continuing marketing endeavor.

Rarely does a single thing influence a purchase decision. More often, it is a series of items that causes prospects to form opinions. Neatness, though far less heralded, less glamorous (and less expensive) than advertising, is one of those items. It is too important to be overlooked.

This realization should be imparted to every person in your employ [sic]. It is the job of each of them to maintain neatness at all times and in all phases of your business.

Although it is true that some people can overlook a clump of mud in your front doorway or a layer of scum on your countertop, many others cannot. And even if you have created genius-level marketing to attract these people, you probably haven’t got a prayer of selling them. They have seen that your business is messy.

If the environment is appealing, the items sold will be more appealing. Nobody wants to purchase dusty merchandise or see dirt in an office. If you can’t afford janitorial services, assign then neatness to your staff-or yourself.

Guerrillas think of their businesses as their homes and their prospects as their guests.  You wouldn’t invite guests to a cluttered home.  Don’t expect them to buy from a business that looks unappealing. You wouldn’t would you?

Read more: pick up a copy of Guerrilla Marketing Weapons from Amazon for just $10. It’s a small investment with potential for big returns.

Filed Under: Archive, Better Business, Interesting Read Tagged With: Auto Trim, Auto Upholstery, Car Interior, Guerrilla Marketing Weapons, Jay Conrad Levinson

Primary Sidebar

anal porno bangbros rus porno yaşlı porno konulu porno olgun porno porno izle sarışın porno bakire sex 69 porno

THR Sponsors

NC Sewing Machines
Miami Corporation - Right Rail Ad 3
  • Hyde Leather
  • Albright's Supply
  • Leather Craft
  • Douglass Interior Products
  • Keyston Bros
  • OEM+ Banner Ad - The Hog Ring

THR Favorites

Auto Upholstery - The Hog Ring - Design Studio - High-back Bucket Seat

Design Studio: High-Back Bucket Seat

Need to design and upholster a high-back … [more] about Design Studio: High-Back Bucket Seat

Auto Upholstery - The Hog Ring - Rexel Pneumatic Lifting Table

Dream Garage: Pneumatic-Lifting Table

This is the first in a new series of articles … [more] about Dream Garage: Pneumatic-Lifting Table

The Hog Ring - Spotlight Customs - Spotlight Coffee

Spotlight Customs Just Launched its Own Coffee Brand

Like most trimmers, we start each day with a … [more] about Spotlight Customs Just Launched its Own Coffee Brand

Photo: Alligator-Grain Vinyl Top

No this isn’t a wild aftermarket upgrade. In … [more] about Photo: Alligator-Grain Vinyl Top

The Hog Ring - Meet Stuart Foster Pagani of SFP Design

Meet Stuart Foster Pagani of SFP Design

Stuart Foster Pagani discovered the craft of … [more] about Meet Stuart Foster Pagani of SFP Design

The Hog RIng - How to Bind an Isolated Hole in Carpet

How to Bind an Isolated Hole in Carpet

Want to learn how to bind an isolated hole in … [more] about How to Bind an Isolated Hole in Carpet

Categories

Footer

Recent Articles

  • LEATHER CRAFT and Tennessee Customz Partner at Great Smoky Mountain Jeep Invasion
  • Do Dark Car Interiors Really Get Hotter Than Light Ones?
  • Trimmer Douglas Kasten Dies at 90
  • This Cadillac’s Wood Trim is Actually Recycled Newspapers
  • 6 Ways Auto Trimmers Can Stay Cool in a Heat Wave

Recent Comments

  • Edward Munday on Hidden Mouse Nest? How to Charge for the Extra Dirty Work
  • Jack on Keyston Bros. Acquires DLT Corporation
  • Brodie Smith on Aston Martin Just Introduced a New Convertible DB12
  • THE CAPTAIN on 6 Tips for Turning Callers into Customers
  • Dmei on Star Wars Seat Covers are ‘So Wizard’

Advertise With Us!

We're always looking for companies to collaborate with. Watch this short video about the benefits of sponsorship and then email us to say hi.

Copyright © 2025 · Magazine Pro On Genesis Framework · WordPress · Log in