GMC’s Limited-Edition NFL Sierra Truck

Published by Nadeem Muaddi on February 5th, 2012

Hoping to score big, GMC unveiled a limited-edition NFL model of its Sierra pickup truck at the 2003 SEMA auto show. The vehicle featured a jumbo flat-screen TV that automatically deployed from its tonneau cover; slide-out tailgate BBQ grill and NFL-football field table; NFL graphics throughout; and, of course, custom interior seats trimmed in pigskin leather and football-stitching accents.

The truck is nine years old, but seeing as its Super Bowl Sunday let’s take a look at the pictures below and have a round table discussion about what we think of this bad ass truck.

Photos courtesy of Auto Spies and Jalopnik:

Thoughts? It’s a round table – so share your thoughts on the 2003 GMC Sierra NFL edition in the comments section below!




4 Responses

  1. Steve McGee says:

    I think the seats are the best part. I guess its a cool promo truck but other than that no is gonna watch a game outside in the middle of winter.

    • Nadeem says:

      I like the seats too – pigskin is a nice touch. However, I wish the rest of the upholstery wasn’t drab grey. It makes the seats look out of place. If they did a complete interior overhaul with better color matching, that would be sweet.

  2. Jacoby says:

    Love the pull out grill and drop down tv screen, but this could only be used for tailgating. Otherwise the bed is useless.

  3. I like the contrast between the pigskin and grey interior.


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