When Door Panels Were Luxury Items

Published by Nadeem Muaddi on February 20th, 2014

Auto Upholstery - The Hog Ring - 1971 Monte Carlo Door Panel

Forget about expensive cup holders, perfuming systems and even vibrating car seats. Believe it or not, at one time a feature as simple as a door panel was considered a luxury item. And when automakers started making them standard, well that was a big deal.

Check out this commercial for a 1971 Chevrolet Monte Carlo. The presenter boasts that the vehicle’s door features “a map pocket, carpeted scuff panel, elegant upholstery and a vinyl assist grip — all at no extra cost.”

The door panels were such a big deal that Chevy even recruited Anthony Eisley, star of the hit television series “Hawaiian Eye,” to host the commercial.

We’ve sure come a long way — haven’t we?

The Haartz Corporation

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