• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Forum
  • Design Studio
  • Upholstery Jobs
  • Newsletter
  • Sponsors

The Hog Ring

Auto Upholstery Community

  • Facebook
  • Instagram
  • Twitter

Report: Demand Rising for Custom Interiors

February 21, 2011 By Nadeem Muaddi

According to a February 2011 trend report published by Izmocars.com, an e-solutions provider for auto dealerships, the number of car buyers interested in customizing their vehicles’ interiors is on the rise.

The report, titled “2010 Auto Accessories Sales,” is based on sales data from 140 dealerships, representing 13 brands and five regions across 30 states. While only dealer sales are accounted for, benefits stemming from the rise in sales may reach further than just dealer lots — as much of the aftermarket customizations offered by dealers are outsourced to local, independent auto trim shops, especially those that specialize in upholstery.

The report states:

“In terms of sheer retail sales dollars, the high-price-point ‘Upholstery’ category was #1 overall in 2010, dominated by sales of leather and heated seats. Upholstery also led the pack in terms of dealer profits. However, analyzing the leaders in volume of parts sold, and other dealer profit winners, another story emerges: a 2010 consumer putting a lot of emphasis on style and a little on utility – with a strong showing for add-ons with wallet-friendly price points (that drive big dealer profit numbers through sheer volume and ease-of-sale).”

While the sales of aftermarket accessories hit a five-year low in 2009, slow economic recovery is allowing the industry to steadily bounce back. Izmocars says “[t]he average dealership analyzed increased accessories sales by $475 per-vehicle-sold.” However, that figure also accounts for non-upholstery add-ons like technology and exterior upgrades.

So what does this mean for your auto upholstery business?

If you aren’t actively marketing your services to auto dealerships, now is the time to start. In many cases, dealerships selling interior upgrades and customizations to customers will outsource the work to local trim shops. By marketing your auto upholstery services to nearby dealerships, you too can get in on the action — especially now that sales are on the rise. Plus, knowing what most car buyers are currently into (leather upgrades and heated seats) allows you to run specials on services that are sure to attract the attention of dealers and car owners alike.

— — —

The Hog Ring is the #1 online community for auto upholstery professionals and enthusiasts. Here you can browse pictures, read news and connect with others who share your passion for auto upholstery.

Filed Under: Archive, Industry Trends & Reports Tagged With: Auto Trim, Auto Upholstery, Business Tips, Car Interior

Reader Interactions

Comments

  1. Eric's Auto Upholstery says

    June 29, 2013 at 5:43 pm

    I’ve been getting a lot of calls from dealerships, looking to outsource interior or custom upholstery work. To my surprise, It has come to my attention a few upholstery shops in the area have also contacted me to outsource work. Such as convertible tops. Apparently not too many upholstery shops & or trim shops have Converible top specialists. That’s good for me because that is my specialty. Along with the complete interior of a vehicle. Just out of curiosity, I called around a few shops & confirmed they would have to outsource convertible top jobs. This brings me to believe the customer will most likely be paying much more than if they brought the car into my shop or a shop that does their own installations.

  2. Don day says

    July 2, 2013 at 4:29 pm

    That is a great idea,convertible tops can be a challenge,and especially if you install the top a customer provides.I worked with a company that flat out refused to install provided tops,saying they would warrantee a top supplied by our company.I myself lost my shirt on a customer supplied top for a Porsche bought from a El Cheapo company in California.Beware!!

Primary Sidebar

anal porno bangbros rus porno yaşlı porno konulu porno olgun porno porno izle sarışın porno bakire sex 69 porno

THR Sponsors

NC Sewing Machines
Miami Corporation - Right Rail Ad 3
  • Hyde Leather
  • Douglass Interior Products
  • Leather Craft
  • OEM+ Banner Ad - The Hog Ring
  • Keyston Bros
  • Albright's Supply
  • Big Z Fabric

THR Favorites

Auto Upholstery - The Hog Ring - 2011 Chevrolet Camaro Convertible

How to Install a Top on a 2011-2012 Camaro

In 2011, Chevrolet introduced the convertible … [more] about How to Install a Top on a 2011-2012 Camaro

Save Big on Stainless Steel Cup Holders

Nothing sets off a hot rod’s interior quite … [more] about Save Big on Stainless Steel Cup Holders

The Hog Ring - How to Upholster a Steering Wheel

This is How to Upholster a Steering Wheel

Want to learn how to upholster a steering … [more] about This is How to Upholster a Steering Wheel

10 Questions for Trimmer Shannon Walters

If you were to poll the hot rod community to … [more] about 10 Questions for Trimmer Shannon Walters

4 Measuring Tools Every Trim Shop Needs

Measure twice and cut once – it’s good … [more] about 4 Measuring Tools Every Trim Shop Needs

The Hog Ring - Create Multicolored Windlace like Interiors by Shannon

How to Create Multicolored Windlace like Interiors by Shannon

Want to take your windlace game to the next … [more] about How to Create Multicolored Windlace like Interiors by Shannon

Categories

Footer

Recent Articles

  • Trimmer James Byran Whitlock Dies at 56
  • Rant: As Touch Screens Took Over, Interior Quality Suffered
  • Mistakes to Avoid When Starting an Auto Upholstery Business
  • Toyota’s Self-Cleaning Car Interior is a Germaphobe’s Dream
  • Would You Work for Free to Learn a Trade? Codee Mixon Did—and Now He’s the Boss

Recent Comments

  • Edward Munday on Hidden Mouse Nest? How to Charge for the Extra Dirty Work
  • Jack on Keyston Bros. Acquires DLT Corporation
  • Brodie Smith on Aston Martin Just Introduced a New Convertible DB12
  • THE CAPTAIN on 6 Tips for Turning Callers into Customers
  • Dmei on Star Wars Seat Covers are ‘So Wizard’

Advertise With Us!

We're always looking for companies to collaborate with. Watch this short video about the benefits of sponsorship and then email us to say hi.

Copyright © 2025 · Magazine Pro On Genesis Framework · WordPress · Log in