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Business Tips

Why Word-of-Mouth Marketing Matters

April 21, 2016 By Nadeem Muaddi

Auto Upholstery - The Hog Ring - Car Show

In a recently published shop profile, Don Kasprzyk of Kasper’s Inside Rides in Waterford, Wisconsin, perfectly summed up the importance of quality work, customer service and word-of-mouth marketing. It's business advice that every auto trimmer should heed — especially now that car show season is upon us. … [Read more...] about Why Word-of-Mouth Marketing Matters

3 Ways Trim Shops Avoid Slow Season

October 28, 2011 By Nadeem Muaddi

For many auto upholstery shops, winter is a slow season. Cold weather keeps customers away and the added expenses of Christmas limit their ability to splurge on cosmetic fixes to their cars. Still, there are ways to ensure that your auto upholstery business doesn’t ground to a halt – but you’ll need to plan ahead (like right now!) … [Read more...] about 3 Ways Trim Shops Avoid Slow Season

5 Ways to Handle Difficult Customers

October 10, 2011 By Nadeem Muaddi

  We’ve all experienced difficult customers before. You know the type – they complain about your prices; drop by everyday to “see how things are coming along”; nitpick on your work before the job is even finished; and - even after you meet all of their requirements – still aren’t satisfied. Fortunately, there are ways to handle difficult customers. Here are the … [Read more...] about 5 Ways to Handle Difficult Customers

Car Clubs and Shows Can Help Your Shop

August 21, 2011 By Naseem Muaddi

Placing an ad in a local newspaper is a great way to advertise your business – if, for instance, you’re a restaurant owner whose target market is virtually anyone who eats. But if you work in the highly specialized field of auto upholstery, you can’t afford to waste valuable time and money on broad marketing strategies that provide little in return. To be successful, your … [Read more...] about Car Clubs and Shows Can Help Your Shop

TQM & Word-of-Mouth Marketing

August 6, 2011 By Naseem Muaddi

Developing and executing a well-planned marketing strategy for your auto upholstery shop can help increase profits and propel it to new levels of success. With so many proven methods available – including fliers, commercials, sponsorships and special promotions – the possibilities are endless.  However, none of these marketing tools will make a difference if your business … [Read more...] about TQM & Word-of-Mouth Marketing

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