If you’re planning to attend the New York International Auto Show this weekend, make sure to swing by the Volkswagen display to see the new Beetle Convertible Denim — which features a unique denim convertible top made from fabric by Haartz Corporation.
Alongside the Beetle Denim will be three additional Beetle concept trims, including another convertible, the Beetle Wave. Together, the models portend a big comeback for soft-top convertibles.
“The addition of these two new Beetle soft-top convertible debuts solidify that the convertible industry is growing,” said Matt Williams, director of business development for Haartz. “We’ve seen a number of new product debuts already this year and we are well positioned for continued growth.”
In fact, Buick debuted the Cascada, its first convertible vehicle in 25 years, at this year’s Detroit Auto Show. Of course, it too donned Haartz convertible topping, as did several other drop-top vehicles at the show.
However, only the Beetle Denim features a denim convertible top — a special offering by Haartz.
The top is made from Haartz’ Twillfast RPC HT (high-tech) Weave, which is an acoustically enhanced three-ply topping with acrylic twill weave facing, rubber inner-layer and polyester dobby backing. The top features a dark blue finish with a texture that resembles the look of denim.
The motif continues inside the Beetle — where you’ll see denim door panels and seat covers with stitching and even a back pocket made to resemble a pair of jeans. Other denim trim is also featured throughout the cabin.
All in all, the vehicle evokes the character of 70s-era special-edition Beetle models that came trimmed in denim, but with a modern twist. And while not many cars have been able to pull off the denim look, this one certainly does with style.
To see more, watch the following walk-around video from the 2015 New York Auto Show.