DAP, the manufacturer of Weldwood Contact Adhesive, is expanding its product line to include men’s hair care and styling essentials.
The Baltimore company on Monday introduced the first of many products it says are specifically designed for hardworking craftsmen: Weldwood Hair Gel.
“Our Weldwood Hair Gel is the strongest styling adhesive on the market,” said Carson Healey, marketing director for DAP. “It’s made with the same all-natural ingredients found in our contact adhesive.”
Healey said DAP had long planned to expand into men’s hair care products: “Auto professionals already trust DAP to keep headliners and landau tops in place — so why not their hair too?”
For best results, DAP says men should apply the hair gel in a similar fashion to its contact adhesive. Simply brush it in, wait about 5 minutes for the gel to get tacky, and then style as desired.
Chuck Gooberton, lead trimmer at Goober’s Custom Upholstery in Reno, Nevada, was among the first craftsmen to test and review Weldwood Hair Gel.
“I swear, this stuff is pretty awesome,” said Gooberton. “I only have to comb my hair like once a month. It saves me a lot of time — and in our line of work, time is money.”
Weldwood Hair Gel is available in two scents: original and black cherry. DAP warns that while the original scent is the most popular, craftsmen should only apply it in ventilated spaces.
The gel is the first of many hair care products DAP plans to introduce in 2019. Others include hair spray, putty, pomade and a brilliantine-type cream.
DAP Weldwood Hair Gel is available at distributors across North America, including Albright’s Supply.