Does your trim shop also do restyling? Then enter SEMA’s 2024 PRO Cup Challenge.
The SEMA Professional Restylers Organization (PRO) represents the collective interests of all SEMA-member companies serving the restyling and accessory market, including auto trim shops.
To enter the 2024 PRO Cup Challenge, restyling shops need to assemble a vehicle build package that meets the following criteria:
- Select a new-body vehicle for package accessory installation designed to be attractive to a wide range of vehicle buyers, easy to replicate and profitable for both the restyler and the dealer.
- Maximum MSRP price of $15,000.
- Maximum labor hours of 40 hours per package.
- Wholesale cost no more than $12,500 to the dealer.
Among the restyling shops that enter, six finalists will be chosen to compete at the 2024 SEMA Show. Each shop will have their vehicle featured at the SEMA Pro Booth in West Hall and receive assistance with transportation to and from the show.
Judges will select a winner based off the vehicle’s marketability, ease of reproduction, creativity and profitability. SEMA Showgoers will also have the opportunity to vote for their favorite accessory package and recognize it with the People’s Choice Award.
For more details on how to enter, click here.
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