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Listen to Fat Fender Garage on NC Shop Talk!

August 4, 2025 By Nadeem Muaddi

The Hog Ring - Listen to Fat Fender Garage on NC Shop Talk!

Tune in to the latest episode of NC Shop Talk to hear Jason Noel of Fat Fender Garage talk about how he built one of the most innovative custom shops in the industry.

NC Shop Talk is the industry’s first podcast. It’s hosted by Mal Maher of NC Carpet Binding & Equipment.

On the podcast, Noel shares what it was like losing everything and starting over at 35 years old, how he used that feeling to fuel his success, and how he leveraged social media to grow his brand. He’ll also dive into his shop’s unique workflow, financial pitfalls to avoid and why investing in high-end employees is the smart move.

How Jason Noel Turned a Total Wipeout at 35 into a Multi-Million Dollar Custom Truck Factory

Jason Noel of Fat Fender Garage offers the blueprint for anyone trying to scale a real business in this industry. Noel doesn’t just build high-end trucks, he builds teams, systems, margins and culture — all with ruthless clarity and hard work. In this episode, we get real about money, clients, time, branding, leadership and how to avoid the traps that take most shops down. “I am responsible for my future. No one’s going to hand me anything — I have to work for it,” Noel says.

You can listen to the episode on Apple Podcasts, Spotify, or anywhere else you stream. Just click here, and make sure to subscribe!

To learn more about NC Carpet Binding & Equipment, visit their website and follow them on Instagram. You can also keep up with Fat Fender Garage’s latest projects on their Instagram and YouTube.

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Filed Under: Archive, Site Sponsors Tagged With: Auto Trim, Auto Upholstery, Car Interior, Fat Fender Garage, NC Carpet Binding & Equipment, NC Shop Talk

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