The Lamborghini Urus Concept SUV

Published by Nadeem Muaddi on May 11th, 2012

What’s so practical about a 600-horsepower super-luxury family SUV? Apparently the interior. Critics can’t stop raving about the Lamborghini Urus Concept – which is said to be roomy enough to use as a daily driver and take on road trips with the wife and kids in tow.

What has me slack-jawwed, though, is its seats. Sliced into leather-trimmed single cushions, it has a skeletal look and feel that’s altogether sick. While I have no idea how comfortable they are, hats off to the artist who came up with the design.

Describing the interior in a press release, Lamborghini writes:

The Lamborghini Urus completely redefines the term sporty within the SUV segment, yet without restricting its everyday usability. This is particularly evident in its interior – the driver and up to three passengers feel like they are wearing a perfectly made-to-measure suit – carefully fitted, but comfortable. Yet there can be no doubt that what we are dealing with here is the ultimate sports car among SUVs. Virtually the complete interior is – in keeping with the Lamborghini lightweight design strategy – finished in carbon fiber reinforced polymer.

Automobili Lamborghini possesses a unique competence in the use of carbon materials, and exhibits this innovative technology in the Lamborghini Urus Concept car. The center tunnel is particularly notable – an open, skeletal carbon fiber structure made from Forged Composite®. It carries through the entire interior and is only partially clad in leather-upholstered cushioning. Single cushions also clad the four bucket seats. The seating position is lower and flatter than in any other vehicle in the segment. Also all four bucket seats are made from Forged Composite®. [more]

What do you think? Let’s have a round table discussion in the comments section below.

The Haartz Corporation

9 Responses

  1. The Seats Look like something off of the Transformers. lol. awesome concept

  2. smiley says:

    Awesome concept, but the seats, to me, look unfinished.

    • Nadeem says:

      I could see how one would think that. Without a close up of the leather grain, the pads do look like foam. Especially since they’re off-white.

  3. stitcher_guy says:

    I would not want that many hard surfaces on my high-end, ultra expensive vehicle. It looks cheesy and cheap. What the designers call euro and high-tech, to me, is just a way to cut corners and get by on the cheap.

  4. I love it, I think it looks amazing and I bet the seats are surprisingly comfortable

  5. Pnutty says:

    I think its a very futuristic. I guess thats the goal. The foam on the seats and steering wheel should be heated and cooling tempurpedic foam.

  6. Ferbs says:

    Defintiley a unique concept, and executed flawlessly, but they are not appealing to me all. Too hard looking.

  7. Noble Marty says:

    99% of the time the concept never ends up looking like the final product that you can buy at the dealership. I HOPE they don’t go with that cheesy looking faux marble accent on the interior. Btw, IS it “faux” marble? For the price this thing will go for, it should be real marble. Still I think it’s lame and reminds me of Hugh Hefner’s bathroom.

  8. Big John Stud says:

    I wouldn’t mind seeing this converted into one of the world’s most expensive Paris Dakar Rally racers. Weld a cage into this thing, bolt on some front and rear brush guards with big annoying lights, jack that thing up off the ground another 2-3 feet and slap some big fat mudplugger tires and then we’re talking…
    Or is getting offroad dirty not the Euro way?

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