Is Your Trim Shop Missing Out on Product Sales?

Published by Nadeem Muaddi on June 25th, 2013

Auto Upholstery - Convertible Top Cleaner - Ragg Topp

If you’ve ever considered supplementing your auto upholstery shop’s service income with product sales, now is the time to start. According to the 2013 SEMA Annual Market Report, sales of automotive aftermarket products reached $31 billion dollars last year – a four percent increase over 2011.

“The report’s findings are consistent with what we are seeing and hearing in the industry,” said Chris Kersting, SEMA President and CEO. “Having experienced significant economic challenges over the past several years, the specialty parts and accessories market is ready and eager to do business. Companies have a more positive outlook about the future and are finding ways to grow the market.” […]

The growth in 2012 is largely attributed to a growth in the street performance niche. Accounting for $7.47 billion in sales, the street performance niche represents the largest niche in the industry.

Also noteworthy in the study is the light-truck market. While the segment had been declining in recent years, the niche saw a slight increase and is expected to rebound as leading automakers prepare to release major redesigns for popular truck models in the coming years. [more]

In other words, you may find it worthwhile to add a product display room to your garage – where customers can shop for aftermarket trim, specialty cleaners and other interior-related items while dropping off and picking up their cars.

And why not? It’s a $31 billion market – you might as well take your cut.

Tell us: In addition to providing auto upholstery services, do you also sell related products? If so, what tips or advice can you offer shop owners interested in doing the same?

The Haartz Corporation

2 Responses

  1. Retired…I Believe You Will Need A Different Kind Of Business Licence , Or You Would In The Great State Of N.C. In Upholstery You Just BasicillY Need A Licence To Do Bussiness But When It Comes To Selling Of Products Other Than What You Use To Repair With You May Need Additional Licences. We Had Just Gotten Our Dealership Licence The Year Before My Dad Passed. So Im Not Shure If This Would Have Covered The Product Sales Or Not . It Seems To Me Every State Is Different About A Lot Of Things Including Laws.

    • That’s a good point Edward. It’s always smart to check state laws before proceeding with any new business venture.

      But even if a license is required, I can’t imagine that it’s terribly difficult or expensive to acquire.

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