Archive for the ‘Better Business’ Category


Window Tint Can Protect Your Clients’ Upholstery

Published by Nadeem Muaddi on January 10th, 2017

Auto Upholstery - The Hog Ring - Window Tint

Increasingly, auto upholstery shops across the United States are adding window tinting to their list of services. The reasons are two-fold: (1) The skills necessary to tint glass are similar to those trimmers already have,  and (2) It’s profitable work.

Shops considering this should read “The Benefits of Tinted Auto Glass,” a recent article by news website Tech Featured that can help trimmers upsell the service.

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5 Tips to Start Your Shop’s New Year Right

Published by Nadeem Muaddi on January 3rd, 2017

Auto Upholstery - The Hog Ring - The Shop Jan 2017

With the new year comes the opportunity for a fresh start. For auto upholstery shop owners, that means recommitting one’s self to being a successful entrepreneur, evaluating what you’re doing right and wrong, and making smart changes where necessary.

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Giving Quotes, Estimates and Ballpark Figures

Published by Naseem Muaddi on November 15th, 2016

Auto Upholstery - The Hog Ring - Telphone Estimate

When it comes to pricing jobs over the phone, we all know there are only three ways a call can go: (1) It’s a straightforward project for which the price is set, (2) There are so many factors involved that you can’t possibly give a price without seeing the vehicle first, or (3) The request is a bit complicated, but you could probably give the customer a rough idea of what it will cost.

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Diversify Your Shop with Window Tinting

Published by Naseem Muaddi on September 1st, 2016

Auto Upholstery - The Hog Ring - Johnson Window Films University

There are a lot of unique specializations within the field of automotive repair and customization. Fortunately, auto upholstery is one of the few that’s multi-disciplinary. This makes it easier for us to lend our existing skills to other related, but non-upholstery, jobs — which can expand our list of services and increase revenue.

In a new series titled “Diversify Your Shop,” we plan to explore these types of services. And we’re kicking things off with an industry staple: Window tinting.

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Take Advantage of the Demand for Better Seats

Published by Nadeem Muaddi on June 9th, 2016

Auto Upholstery - The Hog Ring - Lear Corporation

There’s a reason why car seats have advanced more in the last 20 years than they have in the rest of automotive history combined. Car buyers are sick and tired of sitting in bare cabins with limited comfort and functionality. They’re voicing their dissatisfaction to automakers, who are being forced to respond with better designs.

Interested in the trend, The Wall Street Journal reached out to a number of automakers, car seat manufacturers and industry analysts to understand why the change is happening now and where we can expect it to lead. Their answers are interesting and provide insight into what we as auto upholstery professionals can do to attract and retain more customers.

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Why Word-of-Mouth Marketing Matters

Published by Nadeem Muaddi on April 21st, 2016

Auto Upholstery - The Hog Ring - Car Show

In a recently published shop profile, Don Kasprzyk of Kasper’s Inside Rides in Waterford, Wisconsin, perfectly summed up the importance of quality work, customer service and word-of-mouth marketing. It’s business advice that every auto trimmer should heed — especially now that car show season is upon us.

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How to Improve Your Shop’s Phone Etiquette

Published by Nadeem Muaddi on January 14th, 2016

Auto Upholstery - The Hog Ring - Phone Skills

Marketing consultant Tom Smisek recently conducted an informal survey of automotive repair shops to gauge how professional they are over the phone. Based on what he learned, Tom wrote an article providing tips on how shops can improve their phone etiquette, and with it grow their businesses. It’s a must-read for every shop owner and employee.

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Survey Highlights In-Demand Car Features

Published by Naseem Muaddi on December 3rd, 2015

Auto Upholstery - The Hog Ring - Alea Leather Seat Covers

Today, more than ever before, new car buyers are willing to spend extra cash to improve and upgrade their vehicle interiors. In fact, a new survey by research and consulting firm AutoPacifica shows that of the 10 most in-demand car features, five are interior related and the top two are seat specific.

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Understanding Auto Shop Business Insurance

Published by Nadeem Muaddi on October 20th, 2015

Auto Upholstery - The Hog Ring - Business Insurance

Just because your auto upholstery shop is insured doesn’t mean your covered for everything. To protect your business from potential losses and liabilities, you need to now exactly what your policy includes and take steps to ensure that it’s exactly what you need. Otherwise, you’re setting yourself up to fail.

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Your Auto Upholstery Shop Needs a Commercial

Published by Nadeem Muaddi on October 7th, 2015

Auto Upholstery - The Hog Ring - Web Commercial

Remember when small family businesses like ours could only dream of producing and airing commercials? Well those days are over.

Today, all you need is your smart phone’s video camera and a laptop computer to create a web commercial that can be uploaded to YouTube and viewed by thousands of potential customers. And, increasingly, more auto upholstery shops are realizing it!

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