Hoping to score big, GMC unveiled a limited-edition NFL model of its Sierra pickup truck at the 2003 SEMA auto show. The vehicle featured a jumbo flat-screen TV that automatically deployed from its tonneau cover; slide-out tailgate BBQ grill and NFL-football field table; NFL graphics throughout; and, of course, custom interior seats trimmed in pigskin leather and football-stitching accents.
The truck is nine years old, but seeing as its Super Bowl Sunday let’s take a look at the pictures below and have a round table discussion about what we think of this bad ass truck.
Photos courtesy of Auto Spies and Jalopnik:
Thoughts? It’s a round table – so share your thoughts on the 2003 GMC Sierra NFL edition in the comments section below!
I think the seats are the best part. I guess its a cool promo truck but other than that no is gonna watch a game outside in the middle of winter.
I like the seats too – pigskin is a nice touch. However, I wish the rest of the upholstery wasn’t drab grey. It makes the seats look out of place. If they did a complete interior overhaul with better color matching, that would be sweet.
Love the pull out grill and drop down tv screen, but this could only be used for tailgating. Otherwise the bed is useless.
I like the contrast between the pigskin and grey interior.