• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Forum
  • Design Studio
  • Upholstery Jobs
  • Newsletter
  • Sponsors

The Hog Ring

Auto Upholstery Community

  • Facebook
  • Instagram
  • Twitter

Is Your Shop’s Online Listing Accurate?

February 6, 2013 By Nadeem Muaddi

A new survey finds that nearly half (49 percent) of all small businesses have never updated their online listings. If your auto upholstery shop is one of them, you may be leaving money on the table.

Online marketing firm ConstantContact polled more than 350 small businesses (SMBs) for the survey. Among their findings:

  • 50 percent of SMBs have seen listings for their business that are not accurate
  • 70 percent of SMBs say they don’t have time to manage listings on all of the sites that consumers use
  • Only 23 percent of SMBs have a good sense of how listings drive traffic to their business

If you’re unfamiliar with what online listings are, Google the name of your auto upholstery shop. Doing so will yield numerous search results from sites like Merchant Circle, Yelp, and Yellow Pages.

Sites like these publish contact information for local businesses without permission. Most businesses don’t complain because it’s usually free advertising. However, the only way to take full advantage of the benefits is to create a user account for each website and keep your information up to date.

Incorrect or out-of-date information can cost you the business of folks who turn to the internet to locate and research local service providers. According to Google, that’s a lot of people.

Search Engine Land reports:

Google has said in the past that roughly 20 percent of PC-based search is related to location and local information. The company has also formally and informally said that between 40 percent and 50 percent of mobile search is about local information or location. Different business categories see different volumes of mobile vs. PC-based search.

In many cases, this information can even be more valuable than your own website – especially if it ranks higher in search results.

Long story short, auto upholstery shops committed to growing their customer base need to be proactive in updating and managing their online listings. In today’s cyber age, there’s no way around it.

Share your thoughts: Do you regularly check your shop’s online listings for accuracy? If so, how often do you do it? Is the process easy or cumbersome? Please share any tips or advice that you have in the comments section below.

Filed Under: Archive, Better Business Tagged With: Auto Trim, Auto Upholstery, Car Interior, Google, Merchant Circle, Online Marketing, Yellow Pages, Yelp

Primary Sidebar

anal porno bangbros rus porno yaşlı porno konulu porno olgun porno porno izle sarışın porno bakire sex 69 porno

THR Sponsors

NC Sewing Machines
Miami Corporation - Right Rail Ad 3
  • Hyde Leather
  • Douglass Interior Products
  • Keyston Bros
  • Albright's Supply
  • Leather Craft
  • OEM+ Banner Ad - The Hog Ring

THR Favorites

The Problem With DIY Upholstery

Ever have a customer come to your shop with a … [more] about The Problem With DIY Upholstery

Don’t Just Paint Interior Trim, Flock It!

You may not have heard of flocking, but … [more] about Don’t Just Paint Interior Trim, Flock It!

Auto Upholstery - The Hog Ring - RPUI

Talking Shop: Restoration Parts Unlimited

Surely, every auto upholstery professional … [more] about Talking Shop: Restoration Parts Unlimited

The Hog Ring - Watch Alchemy Kustom Upholster a Bench Seat

Watch Alchemy Kustom Upholster a Seat

In his last video, Rick Valdez of Alchemy … [more] about Watch Alchemy Kustom Upholster a Seat

The Hog Ring - How to Sew Aston Martin Rapide Diamonds A

How to Sew Aston Martin Rapide Diamonds

Traditional diamond pleats too easy? Try … [more] about How to Sew Aston Martin Rapide Diamonds

The Hog Ring - 6 Tips for Turning Callers into Customers

6 Tips for Turning Callers into Customers

Everyone that calls your auto upholstery shop … [more] about 6 Tips for Turning Callers into Customers

Categories

Footer

Recent Articles

  • Listen to Fat Fender Garage on NC Shop Talk!
  • Don’t Leave Power Tools in Hot Cars — They Can Explode!
  • Everything We Covered in July 2025
  • Greek Police Busted a Gang for Infusing Leather with Cocaine
  • The Polestar 4’s Seats Were Inspired by Sneakers

Recent Comments

  • Edward Munday on Hidden Mouse Nest? How to Charge for the Extra Dirty Work
  • Jack on Keyston Bros. Acquires DLT Corporation
  • Brodie Smith on Aston Martin Just Introduced a New Convertible DB12
  • THE CAPTAIN on 6 Tips for Turning Callers into Customers
  • Dmei on Star Wars Seat Covers are ‘So Wizard’

Advertise With Us!

We're always looking for companies to collaborate with. Watch this short video about the benefits of sponsorship and then email us to say hi.

Copyright © 2025 · Magazine Pro On Genesis Framework · WordPress · Log in