Rocky Mountain Upholstery Co. recently launched an upholstery contest designed to build brand awareness and provide sales leads — and its pretty freakin' genius. … [Read more...] about This Upholstery Contest is Genius Marketing
If your auto upholstery shop isn't on Instagram or using it incorrectly, you're missing a huge opportunity to turn car enthusiasts into clients. … [Read more...] about How to Grow Your Shop’s Instagram Page
Remember when small family businesses like ours could only dream of producing and airing commercials? Well those days are over. Today, all you need is your smart phone’s video camera and a laptop computer to create a web commercial that can be uploaded to YouTube and viewed by thousands of potential customers. And, increasingly, more auto upholstery shops are realizing it! … [Read more...] about Your Upholstery Shop Needs a Commercial
No auto upholsterer is above making the occasional mistake. After all, we are human. In most cases, we prefer to handle these incidents privately — reaching an understanding with affected customers that leaves them satisfied and prevents harm to our reputations. But in today's digital age, where disgruntled customers are turning to websites like Yelp, Angie's … [Read more...] about 8 Ways to Deal With Bad Online Reviews
A new survey finds that nearly half (49 percent) of all small businesses have never updated their online listings. If your auto upholstery shop is one of them, you may be leaving money on the table. … [Read more...] about Is Your Shop’s Online Listing Accurate?