• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Forum
  • Design Studio
  • Upholstery Jobs
  • Newsletter
  • Sponsors

The Hog Ring

Auto Upholstery Community

  • Facebook
  • Instagram
  • Twitter

Which Car Shows Should You Attend?

April 9, 2014 By Nadeem Muaddi

Auto Upholstery - The Hog Ring - Local Car Show

The Hog Ring has written extensively about the benefits of attending car shows. But it’s obviously not feasible to promote your auto upholstery shop at every one. So which shows should you attend? In his latest “Interior Insights” article for Performance & Hotrod Business magazine, Ace Eckleberry of ACE Custom Upholstery & Rod Shop lays out his plan for how he decides.

Here’s an excerpt from the article:

Pick and choose which shows to invest in displaying based upon potential clientele. Not every show that has vehicles will benefit your shop.

Younger shops should target smaller local shows geared toward public attendance from that specific area. This is part of growth. Establish a target area close enough so that potential customers will be comfortable stopping by your shop to check out your work firsthand. In my personal growth, I spent a couple years doing local shows before I considered a larger show.

Once established, I started targeting larger shows in what I refer to as “day trip circumference.” If a customer can bring their vehicle to you and drop it off and drive home in the same day comfortably, I am interested in displaying in that area. I try to set about a 300-mile radius around my shop.

I do have established customers in areas much farther away, but the typical job is in that radius. Attending shows farther away than that doesn’t seem to financially benefit my shop.

There are a few exceptions to my day trip targeted area. Any time I have the opportunity to contract an interior on a vehicle with special notoriety or value that is being unveiled or receiving an award, I try to attend.

I like Ace’s step-by-step approach — as the old adage goes, “stretch your legs according to your coverlet.” The only thing I would change is the radius. A diameter of 300 miles sounds more reasonable to me. Remember, customers have to drive round-trip.

To read the full article in Performance and Hotrod Business, click here and turn to page 70. Also, remember to share with us your thoughts in the comments section below.

Filed Under: Archive, Better Business Tagged With: ACE Custom Upholstery & Rod Shop, Auto Trim, Auto Upholstery, Car Interior, Car Show, Performance & Hotrod Business

Primary Sidebar

THR Sponsors

NC Sewing Machines
Top Down Group
Apex Leather
Miami Corporation RIght Rail - Ad 2
  • Douglass Interior Products
  • Hyde Leather
  • GAHH Automotive
  • Mobile Solution
  • Keyston Bros
  • Moore & Giles Ad 1
  • Albright's Supply

THR Favorites

How Did You Learn Auto Upholstery?

Stories about how individual auto trimmers … [more] about How Did You Learn Auto Upholstery?

Auto Trimmers Sharing Lessons

Wisdom often comes from experience, and a lot … [more] about Auto Trimmers Sharing Lessons

Auto Upholstery - The Hog Ring - Ford Mustang Design Studio

Design Studio: 1964-66 Mustang Door Panel

If you’re a big fan of The Hog Ring Design … [more] about Design Studio: 1964-66 Mustang Door Panel

The Hog Ring - 5 Rules for Bartering Your Shops Services

5 Rules for Bartering Your Shop’s Services

Lots of small businesses – especially those … [more] about 5 Rules for Bartering Your Shop’s Services

The Hog Ring - What Trim Shops Looked Like in the 1800s

What Trim Shops Looked Like in the 1800s

What did auto trim shops look like 150 years … [more] about What Trim Shops Looked Like in the 1800s

Auto Upholstery - The Hog Ring - Design Studio

Design Studio: 1932 Ford Roadster

It’s no wonder the 1932 Ford Roadster is … [more] about Design Studio: 1932 Ford Roadster

Categories

Footer

Recent Articles

  • Bloody Leather from JFK’s Limo Sells for $46,000
  • Wishing You a Happy Thanksgiving!
  • This Shop Launched a 4-Day Work Week
  • Take Those Stupid Rhinestones Off Your Steering Wheel
  • Free Webinar: 3D Printing for Upholstery Shops

Recent Comments

  • Jack on Keyston Bros. Acquires DLT Corporation
  • Brodie Smith on Aston Martin Just Introduced a New Convertible DB12
  • THE CAPTAIN on 6 Tips for Turning Callers into Customers
  • Dmei on Star Wars Seat Covers are ‘So Wizard’
  • THE CAPTAIN on Should You Reinforce French Seams?

Advertise With Us!

We're always looking for companies to collaborate with. Watch this short video about the benefits of sponsorship and then email us to say hi.
anal porno bangbros rus porno yaşlı porno konulu porno olgun porno porno izle sarışın porno bakire sex 69 porno

Copyright © 2023 · Magazine Pro On Genesis Framework · WordPress · Log in