• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Forum
  • Design Studio
  • Upholstery Jobs
  • Newsletter
  • Sponsors

The Hog Ring

Auto Upholstery Community

  • Facebook
  • Instagram
  • Twitter

Are Industry Trade Shows Worth Attending?

September 18, 2014 By Nadeem Muaddi

Auto Upholstery - The Hog Ring - SEMA Show

With the 2014 SEMA Show less than two months away, Performance & Hotrod Business magazine has published a timely article titled “Industry trade shows — are they worthwhile or a waste?” The piece provides great insight on why you should consider attending trade shows, as well as advice on how to maximize the opportunities they offer.

Here’s a short excerpt from the article:

The first thing people ask when they hear I went to a trade show is, did I make any sales? No, not usually. Does it make me money by going to the show? Yes, eventually.

So how does that work?

For the shop owner attending an industry trade show, it’s not about making sales. It’s about making connections, networking, extending your reach, staying on the cutting-edge of what’s next, what people will be wanting from your shop, and learning from the many different kinds of seminars that are offered at these shows.

Think of trade shows as a place to get a ton of information in a very short amount of time. And then there’s the advantage of putting a face on the products you buy. Many of the companies you deal with will be at these shows. You meet the actual people behind those products, which can be helpful in many ways.

Included with the article is a “Survival Guide” and “What to Bring to the Show” checklist. It’s definitely a must-read for anyone attending a trade show for the first time.

To read the full article, check out the October 2014 issue of Performance & Hotrod Business magazine, which you can read online for free by clicking here. The article is on page 83.

Filed Under: Archive, Better Business, Seminars & Trade Shows Tagged With: 2014 SEMA Show, Auto Trim, Auto Upholstery, Car Interior, Performance & Hotrod Business

Reader Interactions

Comments

  1. Fred Mattson says

    September 18, 2014 at 5:47 pm

    Attending a trade show is a great way to network. I have been attending shows for years and not only do you get to meet with vendors, you meet other tradesmen from all over the world.

    • Nadeem Muaddi says

      September 18, 2014 at 6:36 pm

      Solid point Fred. Meeting and exchanging ideas with other craftsman is invaluable to the growth of our industry.

  2. Orange County Decals says

    September 24, 2014 at 9:05 pm

    Trade shows are a great way to network, but also to get your products out to consumers who are actually in need of what you sell!

    Many trade shows tailor to specific industries, so getting your foot in the door is a must.

Primary Sidebar

anal porno bangbros rus porno yaşlı porno konulu porno olgun porno porno izle sarışın porno bakire sex 69 porno

THR Sponsors

NC Sewing Machines
Miami Corporation - Right Rail Ad 3
  • Leather Craft
  • Hyde Leather
  • Albright's Supply
  • OEM+ Banner Ad - The Hog Ring
  • Keyston Bros
  • Douglass Interior Products

THR Favorites

Why I Build Miniature Car Seats

For the past few years, I’ve been … [more] about Why I Build Miniature Car Seats

The Hog Ring - Meet Mitch Woloshchuk of Mitchs Kustoms

Meet Mitch Woloshchuk of Mitch’s Kustoms

Mitch Woloshchuk had always dreamed of … [more] about Meet Mitch Woloshchuk of Mitch’s Kustoms

The Hog Ring - 5 Rules for Bartering Your Shops Services

5 Rules for Bartering Your Shop’s Services

Lots of small businesses – especially those … [more] about 5 Rules for Bartering Your Shop’s Services

Auto Upholstery - The Hog Ring - Volkswagen Beetle - Design Studio

Design Studio: Classic VW Beetle Seats

Big news for Volkswagen fans! As per your … [more] about Design Studio: Classic VW Beetle Seats

The Hog Ring - Lancia Orca steering wheel

10 Crazy Steering Wheels We Want to Wrap

So you think you're good at wrapping steering … [more] about 10 Crazy Steering Wheels We Want to Wrap

Auto Upholstery - The Hog Ring - DIY Custom Headliner

DIY: Custom Headliner Madness

There are a lot of DIY auto upholstery videos … [more] about DIY: Custom Headliner Madness

Categories

Footer

Recent Articles

  • Mercedes Reimagines Comfort with Custom Fit, 3D Printed Seat Pads
  • Wishing You a Happy Independence Day!
  • The Viral Headrest Gun Safe Is Going Nationwide with Tint World
  • TMG and Haartz to Open North Carolina Plant, Creating 125 New Jobs
  • Everything We Covered in June 2025

Recent Comments

  • Edward Munday on Hidden Mouse Nest? How to Charge for the Extra Dirty Work
  • Jack on Keyston Bros. Acquires DLT Corporation
  • Brodie Smith on Aston Martin Just Introduced a New Convertible DB12
  • THE CAPTAIN on 6 Tips for Turning Callers into Customers
  • Dmei on Star Wars Seat Covers are ‘So Wizard’

Advertise With Us!

We're always looking for companies to collaborate with. Watch this short video about the benefits of sponsorship and then email us to say hi.

Copyright © 2025 · Magazine Pro On Genesis Framework · WordPress · Log in