• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Forum
  • Design Studio
  • Upholstery Jobs
  • Newsletter
  • Sponsors

The Hog Ring

Auto Upholstery Community

  • Facebook
  • Instagram
  • Twitter

There’s Big Money in Muscle Car Interiors

January 15, 2019 By Nadeem Muaddi

The Hog Ring - Theres Big Money in Muscle Car Interiors

If you find yourself customizing the interiors of a lot of modern muscle cars, we know why.

A whopping 44% of all modern muscle cars are customized, according to SEMA’s “Modern Muscle Car Accessorizer Report.” It defines modern muscle cars as all 2010 to 2018 Ford Mustangs, Chevrolet Camaros and Dodge Challengers.

A significant number of those customized cars had interior work done — specifically, 36% of Mustangs, 39% of Camaros and 36% of Challengers.

What’s more, 76% of those who’ve had custom work done, say they’re not finished customizing their cars.

Why does any of this matter? Stats like these — as well as others outlined in the report — illustrate huge opportunities to grow our auto upholstery businesses and make more money.

Here’s an example of how: The report states that 80% of modern muscle car drivers said they made their first customization at the time of purchase from a dealership or within the first few months of ownership. It also says that the South accounts for nearly 50% of all customizations done to these vehicles.

Based on these findings, I know that if I owned an auto upholstery shop in the South, I’d seek to partner with local Ford, Chevy and Dodge dealerships to offer muscle car buyers custom interior work. Wouldn’t you?

Do yourself a favor and download a free copy of SEMA’s “Modern Muscle Car Accessorizer Report.” Study it and look for opportunities in your region. Trust us, you’ll be glad you did!

Filed Under: Archive, Industry Trends & Reports Tagged With: Chevrolet Camaro, Dodge Challenger, Ford Mustang, SEMA, Specialty Equipment Market Association

Reader Interactions

Comments

  1. Oliver Reiff says

    January 15, 2019 at 7:09 pm

    Not in Oklahoma!!! Cheap people with no idea what it costs …..and when they find out they can’t afford it….

  2. Fred Mattson says

    January 16, 2019 at 1:00 am

    I”ve seen these changes at SEMA and I have to say that the level of creativity continues to grow. These are car owners with a passion for their ride and they will do what ever they want to the car to make it their own.

    I have also seen the restoration to original interiors grow as well and that makes me hopeful for the future too.

Primary Sidebar

anal porno bangbros rus porno yaşlı porno konulu porno olgun porno porno izle sarışın porno bakire sex 69 porno

THR Sponsors

NC Sewing Machines
Miami Corporation - Right Rail Ad 3
  • Leather Craft
  • Albright's Supply
  • Big Z Fabric
  • Hyde Leather
  • Douglass Interior Products
  • Keyston Bros
  • OEM+ Banner Ad - The Hog Ring

THR Favorites

Auto Upholstery - The Hog Ring - Bentley Mulsanne Steering Wheel

Wrapping a Bentley Steering Wheel

Believe it or not, wrapping the Mulsanne’s … [more] about Wrapping a Bentley Steering Wheel

Auto Upholstery - The Hog Ring - Ish Jimenez - West Coast Customs

Talking Shop with Trimmer Ish Jimenez 3

The third and final installment of our … [more] about Talking Shop with Trimmer Ish Jimenez 3

The Hog Ring - Spotlight Customs - Spotlight Coffee

Spotlight Customs Just Launched its Own Coffee Brand

Like most trimmers, we start each day with a … [more] about Spotlight Customs Just Launched its Own Coffee Brand

Start Charging What You’re Worth

It’s time to stop preparing estimates with … [more] about Start Charging What You’re Worth

How to Build a Display Motorcycle Seat

In April, I wrote an article titled "Why I … [more] about How to Build a Display Motorcycle Seat

Auto Upholstery - The Hog Ring - Juki Sewing Machine

How Does a Sewing Machine Work?

You know how to work a sewing machine, but do … [more] about How Does a Sewing Machine Work?

Categories

Footer

Recent Articles

  • Get Paid to Teach the Craft. WyoTech is Hiring a Trim & Upholstery Instructor
  • This Eco-Friendly Leather Alternative is Made from… Kiwifruit?!
  • Trimmer John Elvin Maddux Dies at 85
  • Heated Headliners and Carpets are Coming
  • 10 Crazy Steering Wheels We Want to Wrap

Recent Comments

  • Edward Munday on Hidden Mouse Nest? How to Charge for the Extra Dirty Work
  • Jack on Keyston Bros. Acquires DLT Corporation
  • Brodie Smith on Aston Martin Just Introduced a New Convertible DB12
  • THE CAPTAIN on 6 Tips for Turning Callers into Customers
  • Dmei on Star Wars Seat Covers are ‘So Wizard’

Advertise With Us!

We're always looking for companies to collaborate with. Watch this short video about the benefits of sponsorship and then email us to say hi.

Copyright © 2025 · Magazine Pro On Genesis Framework · WordPress · Log in