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From Custom Rides to Custom Hats: Keyston Bros Rocked SEMA 2025!

November 25, 2025 By Naseem Muaddi

The Hog Ring - From Custom Rides to Custom Hats- Keyston Bros Rocked SEMA 2025

Keyston Bros had an incredible time at the 2025 SEMA Show, held November 3–6 at the Las Vegas Convention Center in Las Vegas, Nevada.

Front and center in their booth was a stunning 1968 Chevy SS Camaro, a true head-turner and one of the most talked-about builds at the show. Built by Jesse Mittendorf, this classic beauty came to life with impeccable upholstery crafted by Artisan Stitchworks & Automotive Customization. Every inch of upholstery and sound-deadening materials were proudly supplied by Keyston Bros, showcasing the quality, performance and craftsmanship their products bring to every project. A timeless frame, expert workmanship and premium materials, the perfect recipe for a show-stopping ride.

This year, Keyston Bros wanted visitors to enjoy a truly hands-on experience. Their custom Hat Bar Station was a huge hit! Guests who stopped by their booth got to choose from three exclusive patches and select a hat in the color of their choice. With their on-site hat press, their design came to life in minutes, a fun, personalized way to create a custom Keyston Bros hat and take home a piece of the show.

The Hog Ring - From Custom Rides to Custom Hats- Keyston Bros Rocked SEMA a

Keyston Bros is also proud to be the exclusive distributor of Impact Interior Products, offering an unmatched selection of premium automotive leather as part of their Podium Collection. They were especially excited to showcase two standout Impact leathers: Timeless and Outlaw.

  • Timeless is a premium Brazilian leather known for its smooth texture, subtle distressed finish, and protected surface that enhances durability. Available in 23 rich colors, it’s a long-lasting and sophisticated choice for any build.
  • Outlaw is a rustic Italian leather featuring a naturally distressed grain that brings aged character to life. With 17 colors and a durable protected surface, Outlaw effortlessly blends resilience with vintage appeal.

Keyston Bros also fortunate to have multiple builds across the entire show floor featuring their products, from Serafil Thread and their Masterpiece Quilt Program to Alcantara and Partners Vinyl & Leather match to just name a few. Check out the sneak-peek shots below to see how builders incorporated their materials into their custom creations.

The Hog Ring - From Custom Rides to Custom Hats- Keyston Bros Rocked SEMA B

“If you were able to stop by our booth, thanks you,” said Diana Pratt, Marketing Coordinator for Keyston Bros. “Your support, enthusiasm, and passion mean the world to us. You’re the reason we love doing what we do. We’re truly grateful for the opportunity to connect, collaborate, and share what’s new at Keyston Bros.”

To learn more about Keyston Bros, and create a shop account, visit keystonbros.com. You can also follow them on Facebook and Instagram.

Related Stories:

  • Keyston Bros Celebrates 20 Years of Olympus Vinyl
  • Keyston Bros Introduces 31 New Alcantara Colors
  • Meet Hyphyn: The Biodegradable Vinyl for Cars

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