In 2012, we reported that The Haartz Corporation was experimenting with technology that would allow automakers in the future to create convertible soft tops with custom woven patterns — an industry first that could revolutionize vehicle aesthetics. Well, the future is here, as the public can now purchase a 2016 Mini Cooper with a Union Jack woven into its convertible soft … [Read more...] about Haartz Introduces Custom Weave Tops
Convertible Top
Buick to Air Super Bowl Ad for Cascada
Proving once and for all that convertible cars are back, Buick is set to air its first-ever Super Bowl commercial on Sunday featuring the all-new Cascada. … [Read more...] about Buick to Air Super Bowl Ad for Cascada
Haartz Care Guide: Vinyl Convertible Tops
It's not enough to sell and install convertible tops. Auto upholstery shops that want to distinguish themselves as convertible top experts should also teach customers how to care for their new tops and even sell products, like RaggTopp Cleaner and Vinyl Protectant, to help them do just that. To get you started, we collaborated with The Haartz Corporation, the world's leading … [Read more...] about Haartz Care Guide: Vinyl Convertible Tops
Haartz Raises the Roof in Detroit
If you haven’t yet made it out to the North American International Auto Show in Detroit, you’re missing a lot — including some of the hottest new convertible cars donning soft tops manufactured with fabric from The Haartz Corporation. … [Read more...] about Haartz Raises the Roof in Detroit
Haartz on the Future of Convertible Cars 1
There’s been a lot of talk in recent years about the convertible top industry, with some analysts and professionals citing a noticeable drop in the number of open-air models since 2008's global financial crisis as evidence that the market is dying. However, a recent surge in convertible cars has sparked talks of a comeback. Intrigued by the market’s fluctuation – as well as … [Read more...] about Haartz on the Future of Convertible Cars 1
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