Monthly Wrap Up: April 2016

Published by Nadeem Muaddi on April 29th, 2016

Auto Upholstery - The Hog Ring - Monthly Wrap Up

It was another busy month on The Hog Ring. We reported the latest industry news, introduced a new illustration to our Design Studio, celebrated April Fool’s Day and Earth Day, and more! Here’s a look back at April 2016!

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How to Clean Alcantara-Trimmed Car Interiors

Published by Nadeem Muaddi on April 28th, 2016

Auto Upholstery - The Hog Ring - Alcantara

It’s easy to understand why Alcantara is one of the most highly requested fabrics in the auto upholstery industry. It looks beautiful, feels soft, weighs little, is more stain and UV resistant than organic suede, and helps keep butts glued to car seats in tight turns. With a little care, it can stay that way too.

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Why Ford Uses Clay to Design Car Seats

Published by Naseem Muaddi on April 26th, 2016

Auto Upholstery - The Hog Ring - Ford Motor Company Clay Sculpture

After a car seat is designed but before it’s ready for mass production, automakers turn to the old tradition of clay modeling to transform their illustration into a three-dimensional prototype.

The following two videos take viewers inside Ford Motor Company’s clay-modeling department at its design studio in Cologne, Germany. Watch as their artists create a stunning clay sculpture of a bucket seat and learn how it aids in the vehicle design process. It’s truly a work of art.

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Photo: Lambretta Sidecar Convertible Top

Published by Nadeem Muaddi on April 25th, 2016

Auto Upholstery - The Hog Ring - Lambretta Convertible

Italian motor scooter company Lambretta went out of business more than 40 years ago. However, its stylish scooters remain popular to this day with collectors across the globe who restore and customize them.

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Every Day is Earth Day at The Haartz Corporation

Published by Nadeem Muaddi on April 22nd, 2016

Auto Upholstery - The Hog Ring - Haartz Corporation - Earth Day

On this Earth Day we’re reminded of the environmental impact that vehicles have on the planet and honor those industry manufacturers and suppliers who take steps beyond what government regulators mandate to ensure a sustainable future for us all.

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Why Word-of-Mouth Marketing Matters

Published by Nadeem Muaddi on April 21st, 2016

Auto Upholstery - The Hog Ring - Car Show

In a recently published shop profile, Don Kasprzyk of Kasper’s Inside Rides in Waterford, Wisconsin, perfectly summed up the importance of quality work, customer service and word-of-mouth marketing. It’s business advice that every auto trimmer should heed — especially now that car show season is upon us.

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Flashback: The Shift Knob Ashtray

Published by Nadeem Muaddi on April 20th, 2016

Auto Upholstery - The Hog Ring - Ash Tray Gear Shift Knob

With the exception of some luxury vehicles and optional “smoker’s packages,” you’d be hard pressed to find any new car equipped with an ashtray. However, things weren’t always that way. In fact, for most of automotive history, ashtrays (and lighters) were standard fare in vehicle cabins. Some automakers and aftermarket manufacturers even went to great lengths to come up with new and innovative ways to hide them in plain view.

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Ward’s Picks Best Interiors of 2016

Published by Nadeem Muaddi on April 19th, 2016

Auto Upholstery - The Hog Ring - WardsAuto 10 Best Interiors

With its annual Interiors Conference just weeks away, WardsAuto has announced its list of the auto industry’s “10 Best Interiors.” Although last year affordable cars with spartan cabins dominated the lineup, this year the interiors selected are all decidedly upscale.

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SEMA Accepting Nominations for 35 Under 35

Published by Nadeem Muaddi on April 18th, 2016

The Hog Ring - Auto Upholstery Community - SEMA 35 Under 35

If you know a young, promising trimmer who is moving the auto upholstery industry in a new and exciting direction, consider nominating him or her for SEMA’s “35 Under 35.”

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The Shop Features Interview with VLF Trimmer

Published by Naseem Muaddi on April 15th, 2016

Auto Upholstery - The Hog Ring - VLF Force 1

Pick up a copy of the May 2016 issue of The Shop magazine to read our exclusive interview with Dan Miller, the master trimmer behind the VLF Force 1’s jaw-dropping interior.

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