It sure was a productive month on The Hog Ring. We covered the latest industry news, featured some great promotions, added two new illustrations to our Design Studio and much more. Here’s a look back at May 2015.
Much has been made of “new car smell,” the plastic, possibly toxic aroma that lingers in vehicles fresh off the assembly line. Because many folks can’t stand the odor, automakers and dealers have gone to great lengths to mask or minimize its presence, often resorting to air freshners and sprays that are arguably just as repugnant.
Audi, however, has taken the most extreme (and humorous) approach to “new car smell” — by employing an entire team of scientists to sniff its cars.
Harry Weimann, former trimmer-turned-director of operations at WyoTech, is on a mission to turn new folks onto auto upholstery and help rookies and veterans brush up on their skills.
To do so, he’s publishing a series of articles in Performance & Hotrod Business magazine that strip the craft down to its basics. His latest installment, “Auto Upholstery 101.3,” picks up where last month’s article left off — examining the many different types of fabrics and materials used to trim car interiors.
Auto upholstery shops that trim a lot of car interiors in Alcantara should check out Auto World News‘ recent interview with Andrea Boragno, CEO of Italian manufacturer Alcantara S.p.A.
During the interview, Boragno touches on why he doesn’t consider other microfibers, like Ultrasuede, to be competition and even sheds light on Alcantara‘s growing influence and marketshare in the automotive industry.
Computerized sewing isn’t just the future of our industry, it’s the present. In fact, automakers and high-end trim shops are increasingly employing the technology to create unique pleats that are either too difficult or impossible to recreate on a traditional sewing machine.
Case in point: Check out the pattern sewn on the interior of this Mercedes-Benz SL trimmed by Russian Tuning Company. We’ve showcased some amazing stitch work over the years, but this one certainly takes the cake.