Proving once and for all that convertible cars are back, Buick is set to air it’s first-ever Super Bowl commercial on Sunday featuring the all-new Cascada.
Audi made headlines last year with news that it employs a special “Nose Team” to test the scent of every fabric and material that goes inside its cars. However, it’s hardly the first automaker to rely on strange tests to measure and evaluate some aspect of its interiors. In fact, Ford Motor Company just revealed that it too engages in such experiments.
It’s not enough to sell and install convertible tops. Auto upholstery shops that want to distinguish themselves as convertible top experts should also teach customers how to care for their new tops and even sell products, like RaggTopp Cleaner and Vinyl Protectant, to help them do just that.
To get you started, we collaborated with The Haartz Corporation, the world’s leading manufacturer of convertible topping, to put together a one-page care guide that you can print and leave in customers’ cars.
The love affair between automakers and fashion houses is long and storied. They often inspire each other’s work, share designers and even manufacture products for one another. So it should come as no surprise to learn that the North American International Auto Show (NAIAS) in Detroit, Michigan, was briefly transformed into a fashion show on Saturday.