Check out the April 2014 issue of “Upholstery & Trim News” for the latest news, sales and promotions from DLT Upholstery Supply. Like always, you can download your free copy here at The Hog Ring!
What do the Kia Soul and Rolls-Royce Wraith have in common? Not much… except they both just made WardsAuto’s list of the 10 best new OEM car interiors. In fact, this year’s list of honorees represents WardsAuto’s most diverse list yet.
We have lots of exciting news to report from Alea Leather this month — including product updates, free promotions, ways to make your auto upholstery shop’s website more engaging, and details on a one-off Lamborghini Aventador trimmed for a very special customer.
The Hog Ring has written extensively about the benefits of attending car shows. But it’s obviously not feasible to promote your auto upholstery shop at every one. So which shows should you attend? In his latest “Interior Insights” article for Performance & Hotrod Business magazine, Ace Eckleberry of ACE Custom Upholstery & Rod Shop lays out his plan for how he decides.
We’re already three weeks into spring, has your shop started its spring cleaning? If not, take advantage of the “Buy, Sell, Trade” section of The Hog Ring‘s Auto Upholstery Forum, where trimmers list unwanted fabrics, tools, supplies, sewing machines and more.
We’ve all heard the adage, “A picture is worth a thousand words.” Well, no one holds that to be more true than auto trimmers — who, time and time again, struggle to explain design concepts to clients who cannot picture our visions for their interiors or simply lack an understanding of our craft.
The Hog Ring has set out to solve this problem with our latest project: The Hog Ring Design Studio.
Press of Atlantic City recently published a profile of Custom Auto & Upholstery Center, a Pleasantville, N.J. shop that’s been in the business for decades and maintains a pretty positive outlook on the industry’s state of affairs.
The article is interesting, not just because it allows us to peer into a another trimmer’s shop, but because it provides some interesting insight on how big (or small) our industry really is. For instance — before reading any further — can you guess how many auto trimmers there are in the United States?
In 2012, we inducted Kia Motors into The Hog Ring‘s “Hall of Shame” for fooling customers into believing that its popular Sportage SUV was trimmed in genuine leather — when, in fact, it featured almost no real leather at all. In 2013, we inducted Toyota Motor Corporation when it attempted to do the same.
Sadly, it’s come to the point where we may soon have to induct the entire industry — as passing off faux leather for the genuine article has become an epidemic.