Branding Your Work With Custom Labels

Published by Naseem Muaddi on May 17th, 2012

Have you ever seen those tiny airbag tabs that are sewn to the outside panels of car seats? They usually serve as warnings to auto upholstery shops. However, printed tabs – or fabric labels – are capable of so much more.

Attaching a label that features your company’s name and/or contact information to tonneau covers, motorcycle seats and other jobs is a great way to brand your work. It also helps to advertise your trim shop long after the job is complete.

Woven and printed labels are relatively inexpensive, and can be purchased from companies like General Label MFG or Avery Dennison in a variety of shapes, colors and sizes. Just make sure to keep the message short and sweet. Most shops use their company’s logo and URL so that customers can easily identify them and search for more information.

Also, check with your suppliers to see if they will provide the service for you. For a nominal fee, companies like Derta Industries will sell you a truck-bed cover with a custom label already attached.

Of course, not all customers will welcome the idea of sporting your label on their upholstery – especially if you’ve yet to develop a strong brand following. You can, however, attach the label in a place that’s not very conspicuous until your reputation develops.




9 Responses

  1. I do this, I had the Idea for a while but only recently went for it. I’m going to be them on ever car interior I do. I call it my seal of excellence! Here is a picture…

    • Nadeem says:

      Steve – I love it! Your logo looks great!

      Two questions:

      1. Have you found that customers are apprehensive about having you attach the labels? And if so, how do you handle it?

      2. Do you have any contact info printed on the flip side?

  2. Claire says:

    That’s a great idea and Steve your logo looks fantastic! Definitely something we will have to look at doing.

  3. I agree Steve, that’s an awesome label. You do such clean work.

  4. Thanks for the comments guys, much appreciated.

    In answer to your questions Nadeem, I wanted to make my interiors more of a ‘Brand’ if you like, so they’re part of my trim.

    And I never thought of putting any contact info on them, I’ve just got 500 woven as well!

    Thanks again
    Steve

  5. Jason says:

    Where Can I get this tag made @


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