• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Forum
  • Design Studio
  • Upholstery Jobs
  • Newsletter
  • Sponsors

The Hog Ring

Auto Upholstery Community

  • Facebook
  • Instagram
  • Twitter

Trim Shops Must Reach New Customers

July 11, 2012 By Nadeem Muaddi

Regardless of whether you’re new to auto upholstery or a seasoned pro, if you’re looking to expand your customer base, check out Hotrod & Restoration Magazine’s latest article “Interior Insights: Creating a Plan to Find New Customers”.

In the article, author and trimmer Harry Weimann tells shop owners to stop going about attracting customers haphazardly. Instead, he says, formulate a plan.

I’ve never been a big proponent of the notion that if you open the doors they’ll come. Hoping and wishing isn’t a sound plan, but making a plan is a good way to get started. Your plan should be well thought out and not something you just throw together. To begin, take out a pencil and paper and jot down some thoughts. For example, “If I were to pick my ideal customer, what would they look like and who would they be?”.

The first part of the plan to focus on is what type of trim work you plan to do, the clientele you’re trying to attract and the demographic data of those people, particularly if you’re focusing on a specific age group. This doesn’t mean that as time goes on you can’t change your focus, but this is a good starting point. [more]

Harry continues by encouraging upholstery shop owners to take advantage of both old and new school methods of reaching customers. Among his suggestions – network within your local auto trim community, take advantage of word-of-mouth marketing and learn to use social media.

For more on these subjects and other business tips, check out The Hog Ring‘s “Better Business” articles for auto upholstery shops.

Filed Under: Archive, Better Business Tagged With: Auto Trim, Auto Upholstery, Car Interior, Hotrod & Restoration Magazine

Primary Sidebar

anal porno bangbros rus porno yaşlı porno konulu porno olgun porno porno izle sarışın porno bakire sex 69 porno

THR Sponsors

NC Sewing Machines
Miami Corporation - Right Rail Ad 3
  • Keyston Bros
  • Leather Craft
  • Albright's Supply
  • Hyde Leather
  • OEM+ Banner Ad - The Hog Ring
  • Douglass Interior Products

THR Favorites

The Hog Ring - Trim Shop Closes after 111 Years in Business

Trim Shop Closes After 111 Years in Business

After 111 years in business, one of the … [more] about Trim Shop Closes After 111 Years in Business

The Hog Ring - Smoking Weed at Work is a Chronic Mistake b

Smoking Weed at Work is a Chronic Mistake

Listen up Cheech. We’ve all seen your shop’s … [more] about Smoking Weed at Work is a Chronic Mistake

Building Brand Awareness for Your Shop

We’ve all been there before – standing … [more] about Building Brand Awareness for Your Shop

Is Auto Trim a Multidisciplinary Craft?

Innovation and design website Humans Invent … [more] about Is Auto Trim a Multidisciplinary Craft?

Auto Upholstery - The Hog Ring - Trim Den

Shop Profile: Kaze Williams of Trim Den

To run a successful auto upholstery shop, you … [more] about Shop Profile: Kaze Williams of Trim Den

Auto Upholstery - The Hog Ring - Brent Parker Motor Trimming

10 Tips to Take Trimming to the Next Level

Over the last couple of years, trimmers have … [more] about 10 Tips to Take Trimming to the Next Level

Categories

Footer

Recent Articles

  • LEATHER CRAFT Releases Step-by-Step Upholstery Tutorial for 2025 GMC Sierra
  • Hydes Leather Drops New Luxury Aston Martin Leather Collection
  • Everything We Covered in September 2025
  • Sonnenland vs. Twillfast vs. Stayfast: Which Convertible Top Fabric Works Best?
  • Auto Upholstery Class! Learn How to Construct Car Seats in Just 5 Days

Recent Comments

  • Edward Munday on Hidden Mouse Nest? How to Charge for the Extra Dirty Work
  • Jack on Keyston Bros. Acquires DLT Corporation
  • Brodie Smith on Aston Martin Just Introduced a New Convertible DB12
  • THE CAPTAIN on 6 Tips for Turning Callers into Customers
  • Dmei on Star Wars Seat Covers are ‘So Wizard’

Advertise With Us!

We're always looking for companies to collaborate with. Watch this short video about the benefits of sponsorship and then email us to say hi.

Copyright © 2025 · Magazine Pro On Genesis Framework · WordPress · Log in