• Skip to content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Forum
  • Design Studio
  • Auto Upholstery Jobs
  • Sponsors
  • Store

The Hog Ring

Auto Upholstery Community

  • Facebook
  • Instagram
  • Twitter

Does Your Shop Follow the 45 mph Rule?

March 16, 2017 By Nadeem Muaddi Leave a Comment

The Hog Ring - Does Your Shop Sign Follow the 45 mph Rule

The most important and effective marketing tool that any small business can invest in is a good sign. Unfortunately, not every auto upholstery shop gets it right.

Instead of commissioning signs that are simple and bold, many shops opt for strange colors, hard-to-read fonts or complex graphics. What’s more, some shops don’t even hang their signs in prime locations.

Whether you’re in the market for a new sign or worried that you’re existing one may not be ideal, check out the article “Shop Sign 101” in The Shop magazine.

The article, written by a sign expert, is full of tips on how to get the most from your shop sign. For example. Here’s the “45 mph rule”:

One of the biggest mistakes is shop signs with fine details that are hard to see. […]

Maybe you have a complex logo. That might need to be simplified. And sometimes, your artistic pride might have to take a backseat to the needs of your customers. […]

The most common mistakes are trying to cram in too much information, complex backgrounds (like a photo of your work), fancy fonts and/or lettering that is way too small.

Think about it as the 45-mph rule. If someone cannot clearly see what’s on your sign at 45 mph, then it’s kind of a waste.

To read the full article, pick up the March 2017 issue of The Shop or read a free copy of the article online by clicking here.

For more business tips, check out The Hog Ring’s “Better Business” section.

Haartz Trailer Ad - 8

Filed Under: Archive, Better Business Tagged With: Auto Trim, Auto Upholstery, Car Interior, The Shop

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

THR Sponsors

Haartz Right Rail Ad 8
NC Sewing Machines
  • Hyde Leather
  • Albright's Supply
  • Electron Top
  • Kee Auto Top

THR Store

THR Favorites

Leaked: Nissan ‘Do Not Resew’ Policy

Leaked: Nissan ‘Do Not Resew’ Policy

Last year, we reported on the controversial … [more] about Leaked: Nissan ‘Do Not Resew’ Policy

5 Items to Hang on Your Shop’s Walls

5 Items to Hang on Your Shop’s Walls

Most auto upholstery shops have front offices … [more] about 5 Items to Hang on Your Shop’s Walls

How Molded Vehicle Carpets are Made

How Molded Vehicle Carpets are Made

Have you ever wondered how automotive carpet … [more] about How Molded Vehicle Carpets are Made

Instead of Art, Let’s Make Some Money!

Instead of Art, Let’s Make Some Money!

My name is Marc Fisher, owner of Auto Trim by … [more] about Instead of Art, Let’s Make Some Money!

Botched Jobs Give Trimmers a Bad Name

Botched Jobs Give Trimmers a Bad Name

Customers come to me all the time inquiring … [more] about Botched Jobs Give Trimmers a Bad Name

Get the Most Out of Your Business Cards

Get the Most Out of Your Business Cards

The business card has stood the test of time … [more] about Get the Most Out of Your Business Cards

Categories

Footer

Recent Articles

  • Indy Customs Damaged in Massive Collision
  • 10 Songs for Getting Busy in the Backseat
  • Albright’s Supply Flash Sale: 10% Off
  • WardsAuto Interiors Conference 2019
  • Electron Top: Beware of ManuCRAPturing

Recent Comments

  • Knox on How to Sew a Seamless French Seam
  • Mike Goldring on How to Sew a Seamless French Seam
  • Jim on The Ford Mustang’s Short-Lived Towne Top
  • welding glasses on Using Welding Helmets to View the Eclipse
  • welding helmets on Using Welding Helmets to View the Eclipse

Advertise

• Sponsorship

• Industry Directory

Copyright © 2019 · THR New Media, LLC · WordPress · Log in