• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Forum
  • Design Studio
  • Upholstery Jobs
  • Newsletter
  • Sponsors

The Hog Ring

Auto Upholstery Community

  • Facebook
  • Instagram
  • Twitter

Customers Demand Better Interiors

August 27, 2011 By Nadeem Muaddi

Long gone are the days when people bought cars just because they looked good. The Associated Press has published an interesting article about how the quality of car interiors is playing a bigger role in customers’ buying decisions – leading many automakers to improve their comfort, design and technological sophistication. The Associated Press writes:

Whether on luxury cars or entry-level vehicles, consumers want to be delighted by an interior’s extras, automotive industry executives and designers said this week at the North American International Auto Show.

The inside extras can run the gamut, from ambient or LED lighting to music-storing hard drives and USB ports in sound systems to pop-up navigation screens and cup holders that can heat or cool your drink. Customers want interiors with more appeal, down to such details as replacing plastic with softer materials, or where possible using real stitches in seating rather than molded ones.

“The expectations for interior execution are that much higher today,” said Dave Rand, executive director of interior design for General Motors Corp. […]

While many offer cutting-edge exteriors, it’s their interiors that will seal the deal when consumers make their purchases, mostly because of the parity in quality these days among manufacturers, said Mike Jackson, chief executive officer of AutoNation Inc., the nation’s largest automotive dealer group.

“If you don’t have a first-rate interior, the consumer is so mobile and has so many choices, you’re going to lose them, and I think everybody understands that,” he said. [more]

It’s refreshing to read that even budget-minded drivers are becoming more conscious of their vehicles’ interiors. Those who can’t afford to buy new will surely look to auto upholsterers to improve what they already have.

However, it’s important to keep in mind that customers aren’t just seeking comfort and quality in their interiors. They also want technology – like LED lighting, integrated GPS and TV screens, seat heaters and massagers and more.

Auto trim shops that aren’t already offering services like these should update their skills and start offering them before customers look to other shops that do.

Filed Under: Archive, Better Business, Cabin Technology, Industry Trends & Reports, Interesting Read Tagged With: Auto Trim, Auto Upholstery, Car Interior

Primary Sidebar

anal porno bangbros rus porno yaşlı porno konulu porno olgun porno porno izle sarışın porno bakire sex 69 porno

THR Sponsors

NC Sewing Machines
Miami Corporation - Right Rail Ad 3
  • Keyston Bros
  • Leather Craft
  • Douglass Interior Products
  • Albright's Supply
  • Big Z Fabric
  • OEM+ Banner Ad - The Hog Ring
  • Hyde Leather

THR Favorites

Auto Upholstery - The Hog Ring - Auto Upholstery Trends

Will These Upholstery Trends Come Back? 1

Automotive interiors are in a constant state … [more] about Will These Upholstery Trends Come Back? 1

Top 10 Wacky Car Interiors

We auto upholsterers have seen it all - from … [more] about Top 10 Wacky Car Interiors

The Hog Ring - Meet the Trimmers Behind Auto Kustoms

Meet the Trimmers Behind Auto Kustoms

Although our "Meet the Trimmer" series … [more] about Meet the Trimmers Behind Auto Kustoms

Auto Upholstery - The Hog Ring - Red Neck Seat Cover Repair

Redneck Auto Upholstery Repair

Check out these ridiculous videos by YouTuber … [more] about Redneck Auto Upholstery Repair

10 Questions for Trimmer Ron Mangus

We at The Hog Ring are excited to share with … [more] about 10 Questions for Trimmer Ron Mangus

Auto Upholstery - The Hog Ring - Juki Sewing Machine

How Does a Sewing Machine Work?

You know how to work a sewing machine, but do … [more] about How Does a Sewing Machine Work?

Categories

Footer

Recent Articles

  • The Viral Headrest Gun Safe Is Going Nationwide with Tint World
  • TMG and Haartz to Open North Carolina Plant, Creating 125 New Jobs
  • Everything We Covered in June 2025
  • How OEM+ Auto Tops is Redefining Convertible Top Manufacturing with In-House Mold Production
  • From Factory Match to Full Custom: LEATHER CRAFT Has It Covered

Recent Comments

  • Edward Munday on Hidden Mouse Nest? How to Charge for the Extra Dirty Work
  • Jack on Keyston Bros. Acquires DLT Corporation
  • Brodie Smith on Aston Martin Just Introduced a New Convertible DB12
  • THE CAPTAIN on 6 Tips for Turning Callers into Customers
  • Dmei on Star Wars Seat Covers are ‘So Wizard’

Advertise With Us!

We're always looking for companies to collaborate with. Watch this short video about the benefits of sponsorship and then email us to say hi.

Copyright © 2025 · Magazine Pro On Genesis Framework · WordPress · Log in