• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Forum
  • Design Studio
  • Upholstery Jobs
  • Newsletter
  • Sponsors

The Hog Ring

Auto Upholstery Community

  • Facebook
  • Instagram
  • Twitter

Survey Highlights In-Demand Car Features

December 3, 2015 By Naseem Muaddi 1 Comment

Auto Upholstery - The Hog Ring - Alea Leather Seat Covers

Today, more than ever before, new car buyers are willing to spend extra cash to improve and upgrade their vehicle interiors. In fact, a new survey by research and consulting firm AutoPacifica shows that of the 10 most in-demand car features, five are interior related and the top two are seat specific.

The 2015 New Vehicle Satisfaction Survey, conducted annually since 1994, is based on the responses of more than 66,000 new car buyers.

Topping the list of features they want is a power driver’s seat at 79%, an increase of 1% over 2014, and heated front seats at 70%, an increase of 4%. Other in-demand interior features include easy-to-clean seats and floor materials, and leather seat upholstery.

Check out the full list below:

Auto Upholstery - The Hog Ring - AutoPacific 2015 New Vehicle Satisfaction Survey
So what does this mean for auto upholstery shops? Basically, there’s a lot of money to be made in cabin upgrades. Although we can’t do much about the demand for power seats, we can certainly convert cloth interiors to leather and install seat heaters while we’re at it.

New car buyers who seek these features from dealers often have to spend big bucks on package deals and higher trim levels that include amenities, like heated mirrors and navigation systems, they don’t even want. However, auto upholstery shops can offer car owners exactly what they need at a price that dealers can’t match — and still make a profit!

Alea Leather Specialist Inc., for example, sells complete leather conversion kits already cut and sewn in any number of color and pattern combinations, as well as seat heater and cooler sets. All we have to do is present the options to clients, place the orders and install them. As for easy-to-clean floor materials, an upgraded floor mat should do the trick.

Check out AutoPacific’s 2015 New Vehicle Satisfaction Survey for yourself. It might shed light on additional moneymaking opportunities for your auto upholstery shop. Also, be sure to visit Alea Leather‘s website and play with their Design Studio.

Filed Under: Archive, Better Business, Industry Trends & Reports Tagged With: Alea Leather Specialist Inc, Auto Trim, Auto Upholstery, AutoPacific, Car Interior

Reader Interactions

Comments

  1. Anthony D. says

    March 18, 2016 at 5:37 am

    Good post.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

THR Sponsors

Haartz Right Rail Ad - 12
NC Sewing Machines
Miami Corporation
Top Down Group
Apex Leather
  • Hyde Leather
  • Keyston Bros
  • GAHH Automotive
  • Albright's Supply
  • Douglass Interior Products

THR Favorites

The Hog Ring - Learn Auto Upholstery With This New Book

Learn Auto Upholstery with this New Book

Whether you're a rookie or seasoned auto … [more] about Learn Auto Upholstery with this New Book

Auto Upholstery - The Hog Ring - Chevrolet Camaro Door Panel

Design Studio: 1967-69 Camaro Door Panel

You asked for it and we listened. Starting … [more] about Design Studio: 1967-69 Camaro Door Panel

Auto Upholstery - The Hog Ring - 2011 Chevrolet Camaro Convertible

How to Install a Top on a 2011-2012 Camaro

In 2011, Chevrolet introduced the convertible … [more] about How to Install a Top on a 2011-2012 Camaro

10 Tools Your Shop Shouldn’t Skimp On

Not every tool you own needs to be a Snap-On, … [more] about 10 Tools Your Shop Shouldn’t Skimp On

Then vs Now: Rolls-Royce’s Leather Shop

Rolls-Royce Motor Cars is renowned for its … [more] about Then vs Now: Rolls-Royce’s Leather Shop

How Did You Learn Auto Upholstery?

Stories about how individual auto trimmers … [more] about How Did You Learn Auto Upholstery?

Categories

Footer

Recent Articles

  • Try Dinamica: A Quality Alternative to Alcantara
  • Texas Upholstery Shop Damaged in Fire
  • Miami Trimmer and Girlfriend Killed in Auto Accident
  • Profit Sharing Can Help Your Shop Attract Employees
  • Keyston Bros’ Annual Customer Appreciation Day is Almost Here!

Recent Comments

  • MichelleMilner on You Can Wear This Rolls-Royce Dash Clock
  • Core PG on Here’s Where You Can Still Buy Alcantara
  • Duncan sande on Bentley is Hiring Apprentices and Trainees
  • Adam on Every Trim Shop Should Download These Soft Top Care Guides
  • Shawn on Consoles by Modern Classic Interiors

Advertise With Us!

We're always looking for companies to collaborate with. Watch this short video about the benefits of sponsorship and then email us to say hi.
anal porno bangbros rus porno yaşlı porno konulu porno olgun porno porno izle sarışın porno bakire sex 69 porno

Copyright © 2022 · Magazine Pro On Genesis Framework · WordPress · Log in