The business card has stood the test of time as one of the most effective marketing tools a company can employ. The reason is simple – it features your contact information, and is easy to carry and pass along. While most auto upholstery shops have the basics of a good business card down – shop name, slogan, phone number and address; there are other bits of information that can … [Read more...] about Get the Most Out of Your Business Cards
Better Business
Is a Messy Shop Costing You Money?
Though auto upholsterers work in an industry of aesthetics, we sometimes allow our shops to get messy. Sloppiness around the shop, however, can affect our businesses in ways that we may have never imagined. Jay Conrad Levinson describes this in his book Guerrilla Marketing Weapons: 100 affordable marketing methods for maximizing profits from your small business. … [Read more...] about Is a Messy Shop Costing You Money?
Why I Build Miniature Car Seats
For the past few years, I’ve been constructing miniature bench and buckets seats; upholstering them in various fabrics and custom patterns; and displaying them in my shop for customers to see and feel. I’ve found that they help customers to better visualize the designs I recommend for their vehicles. … [Read more...] about Why I Build Miniature Car Seats
Cash in on Customers’ Tax Refunds
American auto upholstery shops not planning any sales or promotions for Tax Day may want to reconsider. A recent survey commissioned by eBay Motors found that more than one-third of vehicle owners anticipating tax refunds plan on spending a portion of that money on products or services related to cars, trucks or motorcycles. … [Read more...] about Cash in on Customers’ Tax Refunds
5 Items to Hang on Your Shop’s Walls
Most auto upholstery shops have front offices that double as waiting rooms. Some of the most successful shops also use these spaces as sales rooms. They do this by hanging promotional materials on their walls that explain the products and services they offer, as well as feature examples of their best work. What these shop owners are doing is putting their walls to work for … [Read more...] about 5 Items to Hang on Your Shop’s Walls
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