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Shop Profile: Edge Automotive Interiors

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Anyone who thinks that auto upholstery is a dying trade needs to check out Edge Automotive Interiors and meet the 26-year-old trimmer behind it, Stephen Palmer. He's only been in the trade four four years, but his work is that of a seasoned pro. With expert craftsmanship, cutting-edge designs and an impeccable attention to detail, Stephen is quickly making a name for himself … [Read more...] about Shop Profile: Edge Automotive Interiors

Building Brand Awareness for Your Shop

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We’ve all been there before – standing around, scratching our heads, trying to figure out why business is so unusually slow. When suddenly it hits us: "Putting an ad in the paper will bring customers in!" So we contact our local newspapers, pay for an ad and wait. But after a few weeks, the response is merely lukewarm. Fed up with wasting money, we pull the ad and that’s … [Read more...] about Building Brand Awareness for Your Shop

Get the Most Out of Your Business Cards

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The business card has stood the test of time as one of the most effective marketing tools a company can employ. The reason is simple – it features your contact information, and is easy to carry and pass along. While most auto upholstery shops have the basics of a good business card down – shop name, slogan, phone number and address; there are other bits of information that can … [Read more...] about Get the Most Out of Your Business Cards