The Hog Ring

Auto Upholstery Community

Car Interior

In Memory of Nat Danas: 1922-2012

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The Hog Ring is saddened by the passing of Nat Danas – a pioneer, leader and role model to many in the auto trim industry. Founder of the National Association of Auto Trim Shops and Auto Trim and Restyling News, Danas dedicated his life to building a strong and connected community of auto trimmers. His accomplishments and contributions to our industry are far too many to list … [Read more...] about In Memory of Nat Danas: 1922-2012

Building Brand Awareness for Your Shop

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We’ve all been there before – standing around, scratching our heads, trying to figure out why business is so unusually slow. When suddenly it hits us: "Putting an ad in the paper will bring customers in!" So we contact our local newspapers, pay for an ad and wait. But after a few weeks, the response is merely lukewarm. Fed up with wasting money, we pull the ad and that’s … [Read more...] about Building Brand Awareness for Your Shop

Automakers to Give CD Players the Axe

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Last month, we wrote about the disappearance of car ashtrays. Well it looks like CD players may soon be out too. Michael Arbaugh, chief designer for Ford interiors, recently told the Automotive Press Association that eliminating CD players from car interiors will reduce weight, help automakers inch towards stricter fuel economy standards and free up room on the dash for newer … [Read more...] about Automakers to Give CD Players the Axe