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Online Marketing

Your Upholstery Shop Needs a Commercial

October 7, 2015 By Nadeem Muaddi

Auto Upholstery - The Hog Ring - Web Commercial

Remember when small family businesses like ours could only dream of producing and airing commercials? Well those days are over. Today, all you need is your smart phone’s video camera and a laptop computer to create a web commercial that can be uploaded to YouTube and viewed by thousands of potential customers. And, increasingly, more auto upholstery shops are realizing it! … [Read more...] about Your Upholstery Shop Needs a Commercial

8 Ways to Deal With Bad Online Reviews

August 11, 2015 By Nadeem Muaddi

Auto Upholstery - The Hog Ring - Online Reviews

No auto upholsterer is above making the occasional mistake. After all, we are human. In most cases, we prefer to handle these incidents privately — reaching an understanding with affected customers that leaves them satisfied and prevents harm to our reputations. But in today's digital age, where disgruntled customers are turning to websites like Yelp, Angie's … [Read more...] about 8 Ways to Deal With Bad Online Reviews

Is Your Shop’s Online Listing Accurate?

February 6, 2013 By Nadeem Muaddi

A new survey finds that nearly half (49 percent) of all small businesses have never updated their online listings. If your auto upholstery shop is one of them, you may be leaving money on the table. … [Read more...] about Is Your Shop’s Online Listing Accurate?

How Social Media Connects Trim Shops

January 17, 2013 By Nadeem Muaddi

Interested in how social media can help grow your auto upholstery shop? Checkout Restyling Magazine’s recent interview with Lisa and Mike Berggren of Dark Dog Customs. … [Read more...] about How Social Media Connects Trim Shops

10 Tips to Facebook Market Your Trim Shop

August 29, 2011 By Nadeem Muaddi

So you set up a Facebook page for your auto upholstery shop – now what? The good news is that you're on the right track. While word-of-mouth is still the preferred method of marketing for small businesses, many are becoming increasingly more reliant on social media. According to a recent study by AT&T, 41% of small businesses have a Facebook page. In 2010, only 27% of … [Read more...] about 10 Tips to Facebook Market Your Trim Shop

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Auto Upholstery in the Early 1900s

Trimmers have a long and storied past – one … [more] about Auto Upholstery in the Early 1900s

The Hog Ring - Meet the Trimmers Behind Auto Kustoms

Meet the Trimmers Behind Auto Kustoms

Although our "Meet the Trimmer" series … [more] about Meet the Trimmers Behind Auto Kustoms

The Hog Ring - Meet Cameron Hayward of North Coast Custom Trim

Meet Cameron Hayward of North Coast Custom Trim

Cameron Hayward honed his skills in … [more] about Meet Cameron Hayward of North Coast Custom Trim

The Hog Ring - Spotlight Customs - Spotlight Coffee

Spotlight Customs Just Launched its Own Coffee Brand

Like most trimmers, we start each day with a … [more] about Spotlight Customs Just Launched its Own Coffee Brand

Auto Upholstery - The Hog Ring - Customs by Vos

Shop Profile: Customs By Vos

At just 32 years old, Dave Vos has already … [more] about Shop Profile: Customs By Vos

Don’t Just Paint Interior Trim, Flock It!

You may not have heard of flocking, but … [more] about Don’t Just Paint Interior Trim, Flock It!

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