10 Questions for Sue of Fast N’ Loud

Published by Nadeem Muaddi on March 18th, 2013

The Hog Ring - Auto Upholstery Community Sue Fast N Loud ASM Auto Upholstery

Thanks to a regular appearance on Discovery Channel’s hit TV show Fast N’ Loud, Yu-Lan Haiso Martin – known the world over as “Sue” – has become the most recognizable figure in auto upholstery.

Fans of the show tune in each week to revel in her witty humor and relentless bashing of costars Richard and Aaron of Gas Monkey Garage. However, it’s not just her charismatic personality that keeps viewers coming back for more. Sue is, in fact, a talented trimmer who always manages to breathe new life into the “junk” interiors that customers bring her.

Of course, Sue’s success cannot be simply attributed to a television show. On the contrary, she has earned her stripes the old fashioned way: hard work.

Sue founded her shop, ASM Auto Upholstery, 23 years ago after immigrating to the United States from Taiwan and teaching herself the craft. Since then, she has worked day and night – sometimes even sleeping in her garage – to build a strong reputation for quality and dependability.

Sue’s hard work has certainly paid off. Today, she operates a busy nine-person auto upholstery shop in Dallas, TX; stars in a hit reality TV show about the auto restoration industry; and is revered by peers and car enthusiasts alike. As her website states, “Sue is an example of the true American dream.”

We are proud to interview Sue of Fast N’ Loud and ASM Auto Upholstery for the sixth installment of our “10 Questions” series.

1. How long have you been an auto upholsterer for? How and where did you learn the craft?

23 years, a friend introduced me to the industry. I learned the craft by working side by side with my first employee, Adan De La Rosa, who has since passed away.

2. How did you link up with the fellas of Gas Monkey Garage and get involved in the whole Fast N’ Loud project?

Richard’s shop was down the street when he came by and saw our quality work and decided to use us. That was 12 years ago and we’ve had a business relationship since.

3. Your catch phrase on Fast N’ Loud is: “Why you always bring me junk?” Do Richard and Aaron of Gas Monkey Garage really always bring you junk?

Yes, since most of their vehicles are restorations, we get their projects at there worst.

4. Gas Monkey Garage brings you a lot of classic restorations and custom work. Is that the bulk of your business or do you mainly do general repairs?

The bulk of our business is not restorations. It’s general repairs with some restorations and custom projects.

5. Often times on Fast N’ Loud, the fellas of Gas Monkey Garage will bring you a vehicle that needs a total interior overhaul and give you a ridiculously short deadline for when it needs to be complete. How real are those deadlines? And if they’re real, how do you manage to complete a full interior restoration that quickly?

Due to the fact that Richard’s vehicles are often scheduled for sale at auctions, the deadlines are real and we manage by putting several employees on their projects and working late.

6. How do you find the time to shoot scenes for Fast N’ Loud while running a fully operational auto upholstery business?

Luckily we have two sides to our shop. When discovery comes over to shoot, we’re still able to work on the other side.

7. Your role on Fast N’ Loud has cast ASM Auto Upholstery into the spotlight. Has the show impacted your business? And if so, how?

Since we are already a busy upholstery company before the show, with our accounts with many car dealerships, the business side hasn’t changed with the show, but we now have a lot of fans from across the world.

8. There aren’t many auto upholstery shops that receive as much international attention as yours does right now. Do you feel a sense of duty to the craft to represent it in any particular way?

I think since it’s a reality show, you don’t see what the craft is really about. We do a lot of different things that aren’t on the show. It would be nice to redo only hot rods and be able to make a living at my shop, but that’s not the way it is.We work all day everyday on variety of projects from furniture to marine and even airplane upholstery.

9. If there’s one thing that you’d like car enthusiasts to know about our industry, what would it be?

One man’s junk can be turned into another man’s treasure.

10. It seems that you started off as a guest character on Fast N’ Loud, but because of your funny and outgoing personality you’ve been highlighted a lot more. Is this a sign of you taking on a more regular or leading role in the show?

You’ll just have to watch the show and see. But yes, Richard, Aaron and I have been filming more together. It’s been a lot of fun.

BONUS QUESTION:  What does the future hold for Sue and ASM Auto Upholstery?

We’re just gonna keep on trimming.



22 Responses

  1. Gjudd Gjudd says:

    11. is your daughter single? lol

    only joking Sexy Sue, keep up the good work and grilling the monkeys!

  2. Monty says:

    The interior is just as important as the exterior. Keep it up Sue!

  3. Eric 's Auto Upholstery says:

    I agree the interior is just as important as the exterior. It is frustrating when a customer pays tens of thousands on the exterior of a car restoration. Then wants to budget the cost of the interior. I don’t think upholsterers are appreciated as much as we should be! Just my opinion. Thanks Eric

  4. [...] — — To finish reading “10 Questions for Sue of Fast N’ Loud”, visit The Hog Ring – the leading news blog and online community for auto upholstery [...]

  5. james mike terry says:

    hi is there any way i could get a autograph photo from sue ,thamk you.

  6. dano says:

    “cheap charlie” = priceless!

  7. larry arnold says:

    would like to know how sue found 9 trimmers in texas now thats amazing considering there are few coming into the trade

  8. david says:

    i think sue is great need to see more of her

  9. lbcharlie says:

    My favorite thing Sue does is say for lunch she is serving Monkey Soup! She fits in this show great! And I want to know if Sue is single.

  10. Potal says:

    Greetings from Poland. In our country Gas Monkey Garage is in each village :)- we are still repairing and junks from all European countries:)
    But Sue is inimitable. God bless you and your family.

  11. gary foulk says:

    autograph photo from sue thank you

  12. Naomi says:

    Sue, I would sacrifice body parts to work for you! Hire me! I think you’re awesome!

  13. jeff hoye says:

    “YOU NO GAS MONKEY,YOU ASS MONKEY!=BINGO,JET OUT!!! SUE HAS THE ONE LINERS FOR SURE.

  14. great show and great bunch of people.we can relate to their situations. always looking forward to Monday pm.keep the shows on please because that is the only day we look at leaving the shop early.thank you
    Harley

  15. john rademaker says:

    sue’s new saying,youv’e got monkey gas coming out of youre monkey ass.

  16. Steve B. says:

    Sue, I would love to see Richard, Aaron and you become in a heated argument and then you karate chop and kicked the shit out of them and grab Aaron by the beard. Sue, that one job the seats were so screwed up and you had to redo the seats. Did somebody actually screw up that bad?

  17. You are funnier than ,Hell,on Christmas Eve,I am sure the advertising / and kickbacks are worth The Drama,from,Ass Monkeys,you seem to be really good.Do you do motorcycle,seats/Leather,?? Without stitching holes that let water,(RAIN),in?No wet ass,Monkey,like simple designs, 2-3 color,????.I did 2 bikes in my life,that shit is not easy,but mine looked showroom new,replacement covers of course,still kind OF DIFFICULT,for a white boy.Can you send info to / mikeb714@comcast.net,Love, thank you,!!!!!!!!!

  18. […] 10 Questions for Sue of Fast N’ Loud – The Hog Ring … – The Hog Ring is a place for auto upholstery professionals to read news, connect and talk shop. Check out our blog, join our forum and network with other auto trimmers…. […]

  19. vee says:

    Love Sue! Love the genuine honesty.
    The world would be better with more Sue.

  20. Susan says:

    I just saw an old movie, Cadillac man, the Japanese waitress in it could be Sue in her younger days, same voice, same kind of character!

  21. Tex says:

    You do good, Sue. Keep up the good work turning Richard’s junk into trophy cars. I hope Richard pays you well.

  22. paul says:

    Sue you are GREAT you need your own show


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